© The Olympic Museum, 2
nd
edition 2007
Introduction
The three main Olympic symbols.
The rings
Meaning of the five rings and flag — History of the rings and flag
suggested by Pierre de Coubertin in 1914 — Actual use of the rings
and flag in emblems.
The motto
Citius Altius Fortius: three Latin words to convey an ideal — The
Olympic creed, calling for personal excellence — History behind
the motto and creed.
The flame
Ritual of lighting the flame, using the torch and organising the
relay — First relay at the 1936 Berlin Games.
Part of the Games’ identity
Olympic symbols as part of the Games’ protocol — Other uses
of the rings and flag.
The Olympic values and symbols
Core values of excellence, friendship and respect — Transmission
through the symbols.
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3
5
6
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The Olympic symbols
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© The Olympic Museum, 2
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edition 2007
Introduction
The
meaning
and the
values
of Olympism are conveyed by symbols.
Among these are the
rings
, the
motto
and the
flame
.
These symbols transmit a message in a simple and direct manner.
They give the Games and the Olympic Movement an
identity
.
The Olympic symbols
ClOse-uP Of The symbOls In The OlymPIC sTadIum
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edition 2007
The
five rings
represent the
five continents
. They are
interlaced
to show the
universality
of Olympism and the
meeting of the athletes of the world
during the Olympic Games.
On the Olympic
flag
, the rings appear on a
white
background. Combined in this way,
the
six colours of the flag
(blue, yellow, black, green, red and white) represent
all nations
.
It is a misconception, therefore, to believe that each of the colours corresponds to a certain
continent.
Pierre de Coubertin, the father of the modern Olympic Games, explains the meaning
of the flag :
“ The Olympic flag […] has a white background, with five interlaced rings in the centre: blue, yellow, black, green
and red […]. This design is symbolic; it represents the five continents of the world, united by Olympism, while
the six colours are those that appear on all the national flags of the world at the present time. ” (1931)
Textes choisis, vol. II, p.470.
hIsTOry
Even though Pierre de Coubertin intended the Olympic
Games to be an international event from the time of their re-
establishment in 1896 in Athens (Greece), it was only at the
1912 Games
in
stockholm
(Sweden) that, for the first time,
the participants came from all five continents
. One year later,
in
1913
, the
five rings
appeared at the top of a letter written
by Pierre de Coubertin. He drew the rings and coloured them
in by hand.
It was also Coubertin who had the idea for the
Olympic flag
.
He presented the rings and flag in June
1914 in Paris
at the
Olympic Congress.
The First World War prevented the Games from being celebrated in 1916 in Berlin
(Germany) as planned. It was not until
1920 in antwerp
(Belgium) that the flag and its
five rings could be seen flying in an
Olympic stadium
.
The universality conveyed by the symbol and the flag was a new idea at the beginning
of the 20th century. Nationalism was very strong and tension between certain countries
was high. It was in this climate, however, that Coubertin proposed the symbol of the
rings which aimed to encourage
world unity
.
The Olympic symbols
The rings
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© The Olympic Museum, 2
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edition 2007
use Of The symbOl
At first, the way the rings were interlaced was sometimes a little odd compared with what
we are used to today.
Nowadays, the Olympic symbol is subject to very strict
rules
. Graphic standards have been
set down, which determine, for example, the exact position and colour tone of each ring.
The use of the Olympic symbol in the creation of an emblem is also strictly regulated and
the emblem design must be approved by the IOC.
The Olympic symbol, flag and emblems are the exclusive property of the International
Olympic Committee and cannot be used without the IOC’s authorisation.
This symbol is among the most widely recognised symbols in the world !
The Olympic symbols The rings
whaT Is an OlymPIC emblem ?
It is a design featuring the
Olympic rings together with
other distinctive elements.
The National Olympic Com-
mittees (NOCs) and Orga-
nising Committees for the
Olympic Games (OCOGs)
all have an emblem featu-
ring the Olympic rings.
a kanGarOO and an emu are ParT
Of The ausTralIan nOC’s emblem
The emblem Of The OrGanIsInG COmmITTee
Of The vanCOuver wInTer Games In 2010
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© The Olympic Museum, 2
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edition 2007
A motto is a phrase which sums up a
life philosophy
or a
code of conduct
to follow.
The Olympic motto is made up of three Latin words :
fasTer — hIGher — sTrOnGer
These three words encourage the athlete to
give his or her best
during competition.
To better understand the motto, we can compare it with the Olympic creed :
The most important thing in life is not the triumph, but the fight ;
the essential thing is not to have won, but to have fought well.
Together, the Olympic motto and the creed represent an ideal that Coubertin believed in
and promoted as an important life lesson that could be gained from participation in sport
and the Olympic Games: that giving one’s best and striving for
personal excellence
was a
worthwhile goal. It is a lesson that can still be applied equally today, not just to athletes
but to each one of us.
hIsTOry
The three Latin words became the Olympic motto in
1894
, the date of the IOC’s creation.
Pierre de Coubertin proposed the motto, having borrowed it from his friend
henri didon
, a
Dominican priest who taught sport close to Paris.
The inspiration for the creed would come later, following a sermon given by the Bishop of
Pennsylvania,
ethelbert Talbot
, during the Games of London in 1908.
The Olympic symbols
The motto
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© The Olympic Museum, 2
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The Olympic flame is one of the best-known features of the Games.
[see sheets “ The Olympic flame and torch relay ”]
.
From the moment the flame is lit, a very precise
ritual
is laid down :
–
The lighting
In memory of the modern Olympic Games’ ancient origins, the flame is
lit in
Olympia
(Greece) some months before the opening of the Games.
The Olympic flame can only be lit by the
sun’s rays
.
–
The torch
A new torch is created for each edition of the Games. Each relay runner
carries his or her own torch: it is the flame which is passed from runner
to runner and which cannot be extinguished.
–
The relay route
Carried by relay from Olympia to the host city of the Games, the fla-
me crosses different regions, countries and continents. The passage of
the flame announces the upcoming Olympic Games to the inhabitants
along the route and allows those following its journey to discover new
cultures and customs.
hIsTOry
The initial lighting of the flame in Olympia and the first torch relay took place in
the lead-up to the
1936
Games in
berlin
(Germany).
The Olympic symbols
The flame
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© The Olympic Museum, 2
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edition 2007
The symbols associated with the Olympic Movement are now firmly embedded in the
protocol
of the Olympic Games and give rhythm and significance to its most important
moments.
The flag
has had a varied place in the ceremonial part of the opening and closing ceremo-
nies since
1920
. Initially, it was simply raised in the stadium.
Carrying
it into the stadium as part of the ceremony was introduced in
1960
at the Games
in
rome
(Italy). From
1971
, the decision to use
athletes
instead of uniformed cadets to
carry the flag has added a special element of surprise to the opening ceremony as many
distinguished sports people and individuals have been selected for this honour.
After its arrival, the flag is raised up the flagpole where it remains throughout the entire
period of the Games. When the flag is lowered at the closing ceremony, it signals the end
of the Games. Today, the tradition of transferring the Olympic flag from the mayor of the
host city of the Games to the mayor of
the next host city of the Games
also takes place at
the time of the closing ceremony, although this was not always the case.
The
arrival of the Olympic flame
in the stadium by torch relay is another great highlight
of the opening ceremony. With the lighting of the cauldron by the last relay runner, the
flame is transferred from the torch to the place where it will continue to burn for the entire
length of the Games. The flame is extinguished on the final day of the Games at the closing
ceremony.
Nowadays, the
Olympic rings
are one of the most easily identifiable visual images in the
world, and everyone immediately associates them with the Olympic Games. However, this
was not the case at first.
Below are some examples of how the
rings
and
flag
were integrated into the Olympic
Games :
–
winners’ medals
The rings appeared for the first time on the winners’ medals at the
1924 Games in Paris
(France). They quickly disappeared from the winners’ medals in
1928
when the IOC
selected a permanent design that highlighted a seated female representative of victory
and a winning athlete, but no Olympic rings. The only exception to the use of this
permanent design in the period between 1928 and 1976 was for the Equestrian Games
in
1956 in stockholm
(Sweden) where a distinctive medal that included the rings was
created. Since the
1976 Games in montreal
(Canada) the rings have regularly featu-
red on the winners’ medals of the Summer Games, used alone or with the Organising
Committee’s emblem. In the case of the Olympic Winter Games, the rings have appea-
red on the medals designed for each edition of the Games since
1928 in st moritz
(Switzerland).
–
Items and souvenirs
You can find the rings on many items and souvenirs made for the Games dating back to
the
1924 Olympic winter Games in Chamonix
(France).
The Olympic symbols
Part of the Games’ identity
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© The Olympic Museum, 2
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edition 2007
–
stamps
The world of
philately
soon got to know the rings. They have appeared on stamps since
the
1928 Games in amsterdam
(The Netherlands).
–
Official posters
The poster for the Olympic Winter Games in
st moritz in 1928
was the first to fea-
ture the Olympic flag. For the Summer Games, it was not until the
1932 Games in los
angeles
(USA) that the Olympic rings appeared on an official poster.
The Olympic symbols Parts of the games’ identity
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© The Olympic Museum, 2
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edition 2007
The values of
excellence
,
friendship
and
respect
are the foundation upon which the
Olympic Movement brings together sport, culture and education for the betterment of
human beings.
The three core values of the Olympic Movement, which are an inspiration both at indivi-
dual and organisational levels, can be defined as follows :
excellence
To give one’s best, on the field of play or in life. It is not only about winning, but also
about participating, making progress against personal goals, striving to be and to do our
best in our daily lives.
friendship
To build a peaceful and better world thanks to sport, through solidarity, team spirit, joy
and optimism. To consider sport as a tool for mutual understanding among individuals and
people from all over the world, despite the differences.
respect
To respect oneself, one’s body, to respect others, as well as rules and regulations, to respect
the environment. In relation to sport, respect stands for fair play and for the fight against
doping or any other unethical behaviour.
These three core values are conveyed through the Olympic symbols.
The
motto
embodies
excellence
by encouraging athletes to strive to do their best.
The
flame
symbolises
friendship
between peoples with the torch relay usually travelling
through different countries in the world.
The
rings
represents
respect
, bringing all nations and all five continents together without
discrimination. The principles shown are universality and humanism.
These symbols are much more than emblems and people should immediately be able to
associate them with fundamental values for sport and life in general.
The Olympic symbols
The Olympic values through the symbols
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© The Olympic Museum, 2
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edition 2007
explore a little further…
design
an emblem for the National Olympic Committee (NOC) of your country. The
emblem you draw must feature some characteristics of your country and include the
Olympic rings. Then look for the real emblem (on the internet) and compare them!
Create
a symbol which, in your opinion, represents peace in the world thanks to sport. Do
a drawing, or make a collage or sculpture.
Think
of a motto which best sums up your character, or think of a motto for your family,
school or club. Explain the meaning of this motto.
find
examples of different rituals (past or present, in your country or elsewhere) performed
for certain occasions and draw up a list with a short description. Some examples could be
religious ceremonies or the annual celebrations of clubs or schools.
The Olympic symbols
seleCTIve bIblIOGraPhy
young readers
how well do you know the Olympic Games ?
Lausanne : Olympic Museum and Studies Centre, 2002
Teachers
Olympic Charter
Lausanne : IOC, 2004
IOC factsheets
Opening Ceremony of the Games of the Olympiad
http://www.olympic.org/common/asp/download_report.asp?file=en_report_1134.pdf&id=1134
Opening Ceremony of the Olympic Winter Games
http://www.olympic.org/common/asp/download_report.asp?file=en_report_1036.pdf&id=1036
Jim Greensfelder, Oleg Vorontsov and Jim Lally,
Olympic medals a reference Guide
Cincinatti / GVL Enterprises, 1998
Karl Lennartz, “ The Story of the Rings ” in the
Journal of Olympic history
, Vol. 10
December 2001 / January 2002, pp. 29-61
Karl Lennartz, Andreas Höfer, Walter Borgers,
Olympische siege medaillen - diplome – ehrungen
Berlin / Econ Ullstein List Verlag GmbH & Co KG, 2000
Olympic Review,
The Olympic values
Lausanne: IOC, April-June 2007
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