Apr 16, 2003/ FW/ --- Celine Dion is her own spokesperson. Last January, the famed singer and Coty Beauty unveiled 'Celine Dion Parfums,' a collection of eau de toilette, body lotion and shower gel.

The perfume was 'formally' launched into the market last March 25, coinciding with the opening of Celine's Las Vegas show.

Celine Dion Parfums
(Photo courtesy of Coty/PRNewsFoto)

Though it has been out in the market less than a month, 'a pretty face, a famous name and sweet voice' is proving to be a great marketing asset.

There is instant brand recognition. Multi-platinum recording artist Celine Dion is already well-known in the entertainment industry.

And it is also a documented fact that she took time off from her career so that she can start a family.

Hence, choosing Mother's Day as the first big marketing salvo for the Celine Dion Parfums was almost inevitable.

"Since becoming a mother, I know exactly what I am looking for and this fragrance allows me to share my life passions with all," says the singer about her eponymous perfume.

"To me the fragrance captures all the loves in my life and puts them in a bottle -- the smell of beaches, water, nature, my child, my husband, flowers, wood, fire places, wonderful food, comforts of home, family and friends," she added.

An inspiring blend of light, luscious florals including water lily, orange blossom and exotic Tiare flower, balanced with warm, rich amber, sheer musk and pristine blonde woods, the Celine Dion Parfums Collection is a scent that is perfect for everyday, yet still sophisticated enough for special occasions.

Available in department stores such as JC Penney, Sears, Ulta and Kohl's, as well as in specialty retailers, the perfume line retails between $20.00 to $44.00.

For store information call 1.866.9Celine or visit www.celinedionbeauty.com.