Learn about The U.S. Market for Pet Medications: Prescription and Over-the-Counter Remedies as Consumer Products
LONDON, UNITED KINGDOM--(Marketwire - Oct. 9, 2008) - Reportlinker.com announces that a new market research report related to the Veterinary health industry is available in its catalogue.
The U.S. Market for Pet Medications: Prescription and Over-the-Counter Remedies as Consumer Products
At the center of robust global animal health product growth, the U.S. market for pet medications is going gangbusters, with continued double-digit sales gains predicted for the foreseeable future as all of the world's largest pharmaceutical companies move full-force into the segment, adapting human technologies and developing pet-specific ones. Also driving market growth are the aging pet population and rising rates of pet overweight/obesity, spurring the need for new product types. Although antiparasitics (flea/tick products and heartworm remedies) remain at the core of the market-Merial's Frontline (fipronil) achieved "blockbuster" billion-dollar status in 2007, and Bayer's Advantage is also going strong-companies are now branching out with new consumer-targeted pet medications, such as Pfizer's Slentrol for weight-loss and Eli Lilly's Reconcile for separation anxiety.
Bringing in broad pet market perspective based on more than a dozen other pet market reports, along with a unique "cross-market" focus examining trends in both the veterinary (pharmaceutical) and retail (OTC) sectors, this all-new report from Packaged Facts analyzes the market for medications for dogs and cats, with a particular focus on products marketed directly to consumers. Areas covered include parasite prevention and control (flea, tick, heartworm, etc.), pain management (focusing on non-steroidal anti-inflammatory drugs), mood disorders, overweight/obesity, cognitive dysfunction and oral care. Top U.S. marketers profiled include all of the largest pharmaceutical companies (Pfizer, Intervet-Schering, Bayer, Fort Dodge, Novartis, etc.) as well as the top marketers of retail pet health lines (Central Garden & Pet, Hartz, Sergeant's).
Other high-interest areas examined in this report-all from the perspective of their potential impact on future market performance-include product diversion outside the veterinary channel, growth of online retailing via outfits including PetMed Express, the effects of the 2008 economic crisis, and the possibility of ethical brands' moving officially into retail channels. Retail sales are quantified and projected forward through 2012, while the retail performance of pet medication marketers and brands is evaluated using Information Resources, Inc. InfoScan Review data. In addition, uniquely cross-tabulated consumer survey data from Simmons Market Research Bureau provides penetrating insight into pet medication consumer usage rates, demographics and psychographics.
Chapter 1: Executive Summary Scope and Methodology Market Definition Definition of Ethical Products Product Regulation Report Methodology Market Size Estimates Consumer Trends The Market Animal Health Products a Massive Global Market Figure 1-1: Share of Global Animal Health Sales: Production Animal vs. Companion Animal, 2003, 2007 and 2012 (percent) U.S. Pet Medications Market Posting Healthy Retail Sales Market Drivers The Aging Pet Population Pet Market Humanization Premium Demographics Pet Overweight, Obesity Pet Insurance Economic Factors Risk and Criticism Marketing Trends Marketer Classifications: Pharmaceutical vs. Retail Top Global Pharmaceutical Marketers Lead U.S. Market Leading Retail Marketers Priority No. 1: Building Consumer Brands Antiparasitics: The Consumer Pet Medication Core Veterinary Brands Rule the Roost Top Retail Brands in Mass and Pet Specialty Channels Developing Market Segments Retail Pet Medications Consumer Trends Half of Households Keep Dogs or Cats 71% of Dog or Cat Owners Use Pet Meds Figure 1-2: Percent of Dog or Cat Owners Who Purchase Pet Medications, 2008 (U.S. dog- or cat-owning households) 55% Use Spot-On Flea Prevention Frontline Tops Hartz as Most Popular Flea/Tick Brand Line Southeast, Southwest Strongest for Spot-On Flea Medications Chapter 2: The Market Market Size and Composition Animal Health Products a Massive Global Market Figure 2-1: Global Sales of Animal Health Products at the Manufacturers Level: 2003 vs. 2007 (in billions of dollars) Sales by Classification Sales by Region Sales Shifting Toward Companion Animals Figure 2-2: Share of Global Animal Health Sales: Production Animal vs. Companion Animal, 2003, 2007 and 2012 (percent) U.S. Pet Medications Market Posting Healthy Retail Sales Figure 2-3: U.S. Retail Sales of Pet Medications: 2003 vs. 2007 (in billions of dollars) Consumer Usage Rates of Pet Medications Figure 2-4: Percentage of Dogs and Cats Given Medication and/or Drugs: 2000-2006 (percent) Usage of Dog Medications by Type Table 2-1: Types of Medication/Drugs Given to Dogs and Percentage Obtaining from Veterinarian, 2006 (percent of dog owners) Usage of Cat Medications by Type Table 2-2: Types of Medication/Drugs Given to Cats and Percentage Obtaining from Veterinarian, 2006 (percent of cat owners) Percentage of Pet Medication Users Procuring Though Veterinarians Dog and Cat Health Product Share of Independent Pet Specialty Retailer Sales Table 2-3: Share of Independent Pet Store Dog Product Sales by Category, 2005-2007 (percent) Table 2-4: Share of Independent Pet Store Cat Product Sales by Category, 2005-2007 (percent) Market Outlook Focus on Health a Key Driver Across All Pet Market Segments Figure 2-5: Distribution of $25.3 Billion U.S. Pet Healthcare Market, 2007 (percent) Aging Pet Population Underpins Healthcare Boom Figure 2-6: Percentage of Dogs and Cats Age 6 and Over: 1996 vs. 2006 (percent) Humanization a Three-Pronged Force Human/Animal Bond a Potent Force Table 2-5: Mean Number of Veterinary Visits by Human- Animal Bond Among Dog and Cat Households, 2006 Table 2-6: Mean Veterinary Expenditures by Human-Animal Bond Among Dog and Cat Households, 2006 (in dollars) Human Company Cross-Over, Marketing Muscle Human Product Cross-Over Premium Demographics Willing and Able to Spend Figure 2-7: Share of Total U.S. Pet Market Expenditures: $70K+ vs. Under $70K Income Brackets: 1996, 2001 and 2006 (percent) Table 2-7: $70K+ Income Bracket Share of U.S Pet Supplies and Veterinary Services Expenditures, 1996-2006 (percent) Number of Dog and Cat Households on the Ups Figure 2-8: Household Penetration Rates for Selected Dog- or Cat-Owning Classifications, 2003 vs. 2008 (percent of U.S. dog- or cat-owning households) Rising Rates of Pet Overweight, Obesity The Veterinary Factor Table 2-8: Most Important Factor in Dog and Cat Flea/Tick Product Selection, 2006 (percent of dog and cat owners) Pet Owners Visiting Veterinarians More Often Table 2-9: Caring for a Pet's Health: Veterinarian Visits, Expenses and Services Received, 2006 (number, percent and dollars) Table 2-10: Average Annual Consumer Expenditures on Veterinary Services, 1996-2006 (in dollars) Ethical Product Diversion and Veterinarian Discontent Pet Insurance Boom a Good Sign for Pet Medications Competition from Pet Supplements Supplements on the Ups Figure 2-9: U.S. Retail Sales of Pet Supplements and Nutraceutical Treats, 2003, 2007 and 2012 (in millions of dollars) Veterinary Usage of Supplements Expanding Natural Pet Products Going Strong Figure 2-10: U.S. Retail Sales of Natural Pet Products, 2003, 2007 and 2012 (in millions of dollars) Impact of U.S. Economic Downturn Table 2-11: Percentage of Adults with Little or No Confidence in Short-Term Prospects for the Economy, April 2003-April 2008 (U.S. adults) Table 2-12: Percentage of Adults Who Are More Practical or Realistic in Their Purchases, Month Over Month: October 2007-April 2008 (U.S. adults) Risk and Criticism Looking Ahead Illustration 2-1: Nestle Purina's Friskies Flea Repellent Drops (France) Figure 2-11: Projected U.S. Retail Sales of Pet Medications: 2007 vs. 2012 (in billions of dollars) Chapter 3: Marketing Trends Competitive Overview Marketer Classifications: Pharmaceutical vs. Retail Top Global Pharmaceutical Marketers Lead U.S. Market Table 3-1: Global Animal Health Sales of Top U.S. Marketers of Pet Medications, 2005-2007 (in millions of dollars) Pharmaceutical Companies Consolidating Human Cross-Over Synergies Summit VetPharm Taps in with Unique Approach Leading Retail Marketers Second-Tier Retail Marketers and Specialists Natural Product Marketers Retail Market Also Consolidating Priority No. 1: Building Consumer Brands Pharmaceutical Companies Also Market to/Through Vets The Problem of Product Diversion The Internet Effect Figure 3-1: Use/Influence of the Internet: Adults Overall vs. Dog or Cat Owners, 2007 (percent of U.S. adults overall vs. dog or cat owners) Online Pet Pharmacies Competing Directly with Veterinarians Retail Product Marketers Also Active Online PetMed Express, Inc. Overview Table 3-2: PetMed Express Sales, 2004-2008 (in millions of dollars) The PetMed Express Product Focus Table 3-3: Share of PetMed Express Sales by Category, 2006- 2008 (percent) Marketing and Advertising Table 3-4a: Selected Leading Pharmaceutical Marketers and Brands of Pet Medications: Product Type and Generic Drug Name, 2008 Table 3-4b: Selected Leading Pharmaceutical Marketers and Brands of Pet Medications: Status, Form, Animal Type and Description, 2008 Table 3-5: Selected Leading Retail Marketers and Brands of Pet Medications, 2008 Table 3-6: Selected Leading Third-Party E-tailers of Pet Medications, 2008 Focus on Antiparasitics Overview: The Consumer Pet Medication Core Veterinary Brands Rule the Roost Three Drug Companies Enter Market in 2007 Illustration 3-1: Trade Ad for Fort Dodge's ProMeris(Veterinary Forum, March 2008) "Prescription" Appeal Figure 3-2: National Consumer Advertising Spending for Frontline and K9 Advantix, 2006 and 2007 (in millions of dollars) Illustration 3-2: Online Printable Coupon for Merial's Frontline Illustration 3-3: Animal Hospital Coupon Mailer for Merial's Frontline and Heartgard New Ethical Products Focus on Anti-Diversion Bayer Launches Prescription Version of Advantage Top Retail Brands Inhabit Mass and Pet Specialty Channels Central Garden & Pet Brands Lead Pet Specialty Channel Table 3-7: Top Marketers of Flea/Tick Products in Pet Specialty Retailers, 2006 and 2007 (percent) Hartz and Sergeant's Brands Lead in Mass-Market Channels Table 3-8: IRI-Tracked Sales of Pet Medications & Related Pet Healthcare Products, 2007 vs. 2008 (in millions of dollars) Table 3-9: IRI-Tracked Sales of Pet Medications and Related Pet Healthcare Products, 2003-2007 (in millions of dollars) Hartz Phases Out Advanced Care Spots-Ons Hartz and Sergeant's Launch Pet Specialty Lines OTC Brands Take on Ethical Illustration 3-4: Trade Ad for Sergeant's Gold Flea/Tick Squeeze-Ons (Pet Business, June 2007) Illustration 3-5: Trade Ad for Hartz's UltraGuard Flea & Tick Drops (Pet Business, February 2008) Illustration 3-6: Trade Ad for Central Garden & Pet's Bio Spot Retail Flea/Tick Line (PET AGE, April 2007) Illustration 3-7: Trade Ad for Central Garden & Pet's Adams Plus Retail Flea/Tick Line (Pet Business, March 2007) Channel Cross-Over and Exclusivity Consumer Marketing Trends and Themes Consumer Websites Product Effectiveness Illustration 3-8: Consumer Ad for Merial's Frontline Plus (AKC Family Dog, July/August 2008) Proprietary Ingredients Multifunction/Extra Benefits Illustration 3-9: Sergeant's Sentry Pro XFC Flea/Tick Squeeze-Ons Convenience, Packaging Pest-Control "Systems" Illustration 3-10: Trade Ad for Hartz's InControl Flea/Tick Line (Pet Business, February 2007) Wide Product Lines Illustration 3-11: Trade Ad for Central Garden & Pet's Zodiac Flea/Tick Line (PET AGE, April 2008) Illustration 3-12: Consumer Ad for Bayer's Advantage and K9 Advantix Products (AKC Family Dog, July/August 2008) Value Spotlight on Safety Illustration 3-13: Trade Ad for Sergeant's WormXPlus Wormer Going Natural Focus on Developing Market Segments Pain Management and NSAIDs Merial's Previcox Is Newest Market Entrant Illustration 3-14: Trade Ad for Merial's Previcox NSAID (Veterinary Forum, March 2008) Veterinary Advertising Illustration 3-15: Trade Ad for Pfizer's Rimadyl NSAID (Veterinary Forum, March 2008) Illustration 3-16: Trade Ad for Vetoquinol's Vetprofen NSAID (Veterinary Forum, March 2008) Building Consumer Awareness, Brands Mood Disorders Novartis and Clomicalm Eli Lilly and Reconcile Illustration 3-17: Trade Ad for Eli Lilly's Reconcile (Veterinary Practice News, July 2008) Obesity/Overweight and Diabetes Pfizer Debuts Slentrol Marketing Appeals Illustration 3-18: Consumer Ad for Pfizer's Slentrol (Martha Stewart Living, Spring 2008) Illustration 3-19: Trade Ad for Pfizer's Slentrol (Veterinary Forum, March 2008) Slentrol Goes Abroad Diabetes Support Illustration 3-20: Trade Ad for Intervet-Schering's Vetsulin (Veterinary Practice News, June 2008) Cognitive Dysfunction Oral Care Retail Pet Medications Illustration 3-21: Doctors Foster & Smith OTC Itch Stop Line Chapter 4: Company Profiles Bayer Animal Health Overview Advantage Key to Segment Sales Table 4-1: Bayer Consumer Health Segment Sales by Division: 2006 vs. 2007 (in millions of dollars) Bayer Launches Animal Health MBA Education Program Bayer AG Corporate Overview Central Garden & Pet A Top Multi-Category Pet Market Player CG&P; Acquires Farnam Central Life Sciences Fields Important Proprietary Molecules Elanco Animal Health (Eli Lilly and Company) Overview Company Launches New Companion Animal Group Eli Lilly and Company Table 4-2: Eli Lilly and Company Sales, 2005-2007 (in millions of dollars) Fort Dodge Animal Health Overview Companion Animal Sales Growing Table 4-3: Fort Dodge Animal Health Sales by Segment, 2004- 2007 (in millions of dollars) Wyeth Corporate Background Table 4-4: Wyeth Sales by Division, 2004-2007 (in millions of dollars) Hartz Mountain Corp A Top U.S. Pet Care Brand Table 4-5: IRI-Tracked Sales and Market Share of Hartz Mountain Pet Supplies, 2003-2007 (in millions of dollars) Disappointing Returns Looking Abroad Intervet-Schering-Plough Animal Health Schering-Plough Acquires Intervet Schering-Plough Corporate Overview Table 4-6: Schering-Plough Sales by Division, 2005-2008 (in millions of dollars) Merial Limited Company Structure and Sales Figure 4-1: Merial Limited Global Sales, 2005-2007 (in millions of dollars) Companion Animal Product Types and Brands A Joint Venture Novartis Animal Health Overview Novartis AG Corporate Background Table 4-7: Novartis Group Sales Growth, 2003-2007 (in millions of dollars) Pfizer Animal Health Overview Revolution, Rimadyl Lead Companion Animal Sales Table 4-8: Pfizer Animal Health Sales by Animal Type, 2005- 2007 (in millions of dollars) Pfizer Corporate Overview Table 4-9: Pfizer, Inc. Sales by Division, 2005-2007 (in millions of dollars) Sergeant's Pet Care, Inc. Overview Table 4-10: IRI-Tracked Sales and Market Share of Sergeant's Pet Care, 2003-2007 (in millions of dollars) Bulking Up Through Acquisitions Focusing on Flea and Tick Sergeant's Expands "Look at the Label" Educational Campaign Chapter 5: Consumer Trends Overview of Pet Owners Notes on Simmons Data Half of Households Keep Dogs or Cats Figure 5-1: Household Ownership Rates for Selected Dog- or Cat- Owning Classifications, 2008 (percent and number of U.S. dog- or cat-owning households) Ownership Rates Edge Up Figure 5-2: Household Penetration Rates for Selected Dog- or Cat-Owning Classifications, 2003 vs. 2008 (percent of U.S. dog- or cat-owning households) Retail Shopping Patterns for Pet Products Figure 5-3: Retail Shopping Patterns for Pet Products, 2008 (percent and number (000) of U.S. dog- or cat-owning households) Pet Owners on the Web Shopping Psychographics Figure 5-4a: Use/Influence of the Internet: Adults Overall vs. Dog or Cat Owners, 2007 (percent of U.S. adults overall vs. dog or cat owners) Figure 5-4b: Use/Influence of the Internet: Adults Overall vs. Dog or Cat Owners, 2007 (index for U.S. dog or cat owners) Figure 5-5: Dog or Cat Owners as Consumers: Selected Shopping Psychographics, 2008 (percent and index for U.S. dog or cat owners) Figure 5-6: Dog or Cat Owners as Consumers: Selected Media & Marketing Psychographics, 2008 (percent and index for U.S. dog or cat owners) Figure 5-7: Dog or Cat Owners as Consumers: Selected "Green" Psychographics, 2008 (percent and index for U.S. dog or cat owners) Pet Owner Demographics Figure 5-8: Dog Ownership Rates by Household Income Bracket, 2008 (percent of U.S. dog-owning households) Table 5-1: Dog or Cat Ownership Rates by Age Bracket, 2003 vs. 2008 (percent of U.S. dog- or cat-owning households) Table 5-2: Demographics for Dog or Cat Ownership, 2008 (percent, number, and index among U.S. dog- or cat-owning households) Table 5-3: Demographics for Dog Ownership, 2008 (percent, number, and index among U.S. dog-owning households) Table 5-4: Demographics for Cat Ownership, 2008 (percent, number, and index among U.S. cat-owning households) Purchasing Rates for Pet Medications 71% of Dog or Cat Owners Use Pet Meds Figure 5-9: Percent of Dog or Cat Owners Who Purchase Pet Medications, 2008 (U.S. dog- or cat-owning households) Figure 5-10: Number of Dog or Cat Owners Who Purchase Pet Medications, 2008 (U.S. dog- or cat-only households in thousands) Usage Up Across the Board Figure 5-11: Percent of Dog or Cat Owners Who Purchase Pet Medications, 2003 vs. 2008 (U.S. dog- or cat-owning households) Figure 5-12: Percent of Dog or Cat Owners Who Purchase Pet Medications, 2003 vs. 2008 (U.S. households owning dogs only or cats only) 55% Use Spot-On Flea Prevention Figure 5-13: Percent of Dog or Cat Owners Who Purchase Flea/Tick Products by Type, 2008 (U.S. dog- or cat-owning households) Frontline Tops Hartz as Most Popular Flea/Tick Brand Line Figure 5-14: Usage Rates for Selected Flea Prevention or Treatment Brand Lines/Marketer (Product Range), 2003 vs. 2008 (percent of U.S. dog- or cat-owning households) Figure 5-15: Percent of Dog and Cat Owners Obtaining Heartworm and Flea Medications from Veterinarians: Dog vs. Cat Products, 2006 (U.S. dog or cat owners) Pet Med Psychographics Alternative Streak Among Cat Owners Store Brands Over $$$ Brands Figure 5-16: Selected Healthcare Psychographics for Pet Owners and Pet Med Buyers, 2008 (percent for U.S. adults overall, dog or cat owners, and pet medication buyers) Figure 5-17: Selected Healthcare Psychographics for Pet Owners and Pet Buyers, 2008 (index for U.S. dog or cat owners and pet medication buyers) Figure 5-18: Levels of Agreement or Disagreement With Statement, OTC Store Brands Work Just Like Advertised Brands: Selected Brand Lines and Product Types, 2008 (percent of U.S. adults overall vs. dog or cat owners and pet medication purchasers) Figure 5-19: Levels of Agreement or Disagreement With Statement, Most Expensive Medications Are Usually the Best: Selected Brand Lines and Product Types, 2008 (percent of U.S. adults overall vs. dog or cat owners and pet medication purchasers) Pet Med Demographics Southeast, Southwest Strongest for Spot-On Flea Medications Distinct Demographics for Frontline Figure 5-20: Top Demographic Indicators for Use of Frontline Spot-On Flea Medication, 2008 (percent and index of U.S. dog- or cat-owning households) Figure 5-21: Top Demographic Indicators for Use of Hartz Flea Products, 2008 (percent and index of U.S. dog- or catowning households) Demographics for Heartworm Products: Dog vs. Cat Owners Figure 5-22: Usage Rates for Dog or Cat Heartworm Medications by Age Bracket of Pet Owner, 2008 (percent and index for U.S. dog and cat owners) Table 5-5: Demographics for Use of Spot-On Flea Medications for Dogs or Cats, 2008 (percent, number, and index among U.S. dog- or cat-owning households) Table 5-6: Demographics for Use of Heartworm Medications for Dogs, 2008 (percent, number, and index among U.S. dog-owning households) Table 5-7: Demographics for Use of Heartworm Medications for Cats, 2008 (percent, number, and index among U.S. catowning households)
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The U.S. Market for Pet Medications: Prescription and Over-the-Counter Remedies as Consumer Products
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