Chapter 1: Executive Summary

Chapter 2: The Market

• Introduction
  • Market Definition: Four Core Service Categories
    • Veterinary
    • Grooming
    • Boarding
    • Obedience/Training
    • Other Services (Funerary/Cremation, Homecare (sitting, walking, etc.), Travel/Transportation)
    • Equine and Breeding Services Are Excluded
  • Figure: U.S. Pet Services Market Size, 1999-2003 (in millions of dollars)
• Market Size and Composition
  • Total Pet Services Market at $11.5 Billion in 2003
  • Table: U.S. Pet Services Market Size, 1999-2003 (in millions of dollars)
  • Veterinary Services Account for Lion�fs Share of Market
  • Figure: Share of U.S. Pet Services Market by Service Type, 2003 (percent)
• Market Drivers
  • Overview
  • Table: Average U.S. Household Expenditures on Pet Products and Services, 1994 vs. 2002 (in dollars)
  • Sharp Increases in Spending on Veterinary Services Pet Insurance Market Growth Supports Higher Spending on Veterinary Services
  • Humanization of Pets a Key Trend
  • Table: Pets as Family Members, 2003 (percent)
  • The Growing Pet Population
  • Table: U.S. Population of Cats and Dogs, 1981-2003 (in millions)
  • Table: Number of Cat and Dog Owners by U.S. Households and Share of Population, 1981-2003 (in millions)
  • The Aging Pet Population
  • Figure: Share of U.S. Dog Population by Age of Pet, 1996 vs. 2001 (percent)
  • Figure: Share of U.S. Cat Population by Age of Pet, 2001 (percent)
  • Table: Total Number of Visits to the Veterinarian by U.S. Pet-Owning Households, 1996 vs. 2001 (in millions)
  • Pet Owners Online
  • Table: Use/Influence of Internet: Cat and Dog Owners vs. All U.S. Adults, 2003 (percent)
  • Branding Pet Care
  • Figure: Projected U.S. Pet Services Market Size, 2003-2008 (in millions of dollars)
• Market Projections
  • Market to Top $15 Billion by 2008
  • Table: Projected U.S. Pet Services Market Size, 2003-2008 (in millions of dollars)

Chapter 3: Competitive Trends

• Overview
  • Still a Mostly Regional/Local Business
  • PETsMART and PETCO Shake Things Up
    • Focus on PETsMART
    • Focus on PETCO
  • One-Stop Service Centers a Major Focus
  • Further Consolidation on the Horizon
• Veterinary Services
  • Overview
  • Service Trends
    • Increasing Specialization
    • More Sophisticated Procedures (Critical and Senior Care)
    • Advances in Animal Medicine
    • Market Regulations
  • Competitor Profile: VCA Antech, Inc.
  • Competitor Profile: Medical Management International, Inc. (Banfield, The Pet Hospital)
  • Competitor Profile: Healthy Pet
• Grooming & Boarding Services
  • Overview: Increasing Overlap
  • Service Trends
    • A Wider Array of Services, Inclusive of Boarding
    • Natural Grooming
    • Spa Appea
    • Scaling Up—and Up
  • Case Histories
• Obedience/Training Services
  • Overview
  • Service Trends
  • Case Histories
• Travel & Transportation Services
  • Overview: A Wide Range of Services
  • Pet-Friendly Hotels
  • PETsMART�fs PetsHotels Concept
  • Pet Transportation Services
  • Service Trends
    • Putting on the Dog
  • Case Histories
• Other Pet Services
  • Homecare (sitting, walking, etc.)
  • Funerary/Cremation
  • Case Histories

Chapter 4: Consumer Trends

• Introduction
• The Pet Services Consumer
  • The Quintessential Purchaser
  • Table: Demographic Characteristics Favoring Purchasing of Pet Services, 2004 (U.S. adults)
  • Females Calling the Pet Care Shots
  • Users of Veterinary Services
  • Top Veterinary Services and Products
  • Average Number of Visits to Vet and Mean Spending by Animal Type
• Consumer Focus: Pet Owners
  • Household Ownership Rates at 33% for Dogs, 25% for Cats
  • AVMA Places Pet Ownership Rates Higher
  • Figure: Share of U.S. Households That Own at Least One Pet (percent)
  • Pet-Owning Singles and Couples on the Ups
  • Table: Percentage of U.S. Households that Own Pets by Life Stage, 1991, 1996, 2001
  • Singles
  • The Aging U.S. Population
  • Table: Projected U.S. Population by Age Bracket, 2000-2010 (in thousands)
  • Table: U.S. Population Age 55 and Over, 2000-2010 (in thousands)
  • Health Attitudes and Concerns of U.S. Pet Owners
  • Table: Health Beliefs and Concerns: Cat and Dog Owners vs. All U.S. Adults (percent)
  • Table: Humans and Pet Well-Being, 2002 (percent)
  • Table: Household Penetration Rates for Selected Pet-Owning Classifications, 2000 vs. 2003 (U.S. adults)
  • Table: Household Populations for Selected Pet-Owning Classifications, 2000 vs. 2003 (U.S. adults)
  • Different Strokes for Cats and Dogs
  • Table: Cat and Dog Ownership Indices: By Adult Age Bracket, 2003 (U.S. households)
  • Table: Cat and Dog Ownership Indices: By Adult Age Bracket, 2003 (U.S. households)
  • Table: Cat and Dog Ownership Indices: By Household Size, 2003 (U.S. households)
  • Cat Index of 112 for Midwest
  • Table: Cat and Dog Ownership Indices: By Region, 2003 (U.S. households)
  • Minorities Underrepresented Among Pet Owners
  • Table: Cat and Dog Ownership Indices: By Race/Ethnicity, 2003 (U.S. households)
  • A High-Income Skew
  • Table: Cat and Dog Ownership Indices: By Household Income Bracket, 2003 (U.S. households)
  • Table: Cat and Dog Ownership Indices: By Household Income Bracket, 2003 (U.S. households)