Online dating: It's bigger than porn
- TAGS:B2C, ecommerce, online dating, paid content
- IT TOPICS:E-Business, Internet
Online dating is big business. How big? It's the third largest revenue producer out of all paid content sites, behind digital music and online gaming, according to Forrester Research Inc. (Bet you thought #1 was online porn, didn't you?)
Here's the breakdown.
Top Online Paid Content Sites in 2008 by Category ($ in millions)
Digital music $1,732
Video games $1,866
Dating $957
Revenues for the industry are expected to grow by 10% through 2013. That's the third fastest category, behind only filmed entertainment and digital music.
Source: US B2C Online Paid Content: Five-Year Forecast, a 2008 Forrester Research Inc. survey of online adults.
For more information on online dating, read Online Dating: The technology behind the attraction.
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Rob Mitchell's online dating blog