Managerial economics

 By Ivan Png

Managerial economics

Front Cover
1 Review
Wiley-Blackwell, 2002 - 569 pages
Presenting the essentials of managerial economics in an accessible style, this book uniquely integrates the discipline to other managerial functions -- including accounting, finance, human resource management, and marketing. Managerial Economics teaches students how to make better business decisions, not how to build models. Each chapter is centered around a real world business case study and develops this issue's relevant managerial economics principles in a straightforward manner. Examples of the major cases included in the text are: bull; bull;Coca Cola's vertical structure and pricing bull;Breakeven at the Asian Wall Street Journal bull;Fujitsu, Texas Instruments, and the DRAM industry bull;Qwest's 230% excess capacity bull;Northwest Airlines' pricing strategy bull;Airbus' organizational architecture bull;Microsoft vs. AOL in Internet service bull;Amazon's vertical integration into warehousing The discussions are reinforced with numerous supplementary cases, including Echo Bay Mines (Canada) and the Brisbane Concrete Cartel. Each chapter includes fifteen review questions underscoring basic principles, as well as over ten discussion questions applying these principles to recent business problems. This second edition also emphasizes the economic principles of the 'new economy,' particularly scalability and network effects. Managerial Economics is supported by an instructor's manual and on-line resources for students and instructors. Visit: http://www.comp.nus.edu.sg/~ipng/mecon.htm.
  

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Selected pages

Contents

Introduction to Managerial Economics
1
Demand
19
Buyer Surplus
37
Business Demand
44
Math Supplement
53
Elasticity
56
Forecasting Quantity Demanded
67
Summary
86
Direct Segment Discrimination
311
Indirect Segment Discrimination
319
Bundling
326
Summary
336
Math Supplement
342
Strategic Thinking
344
Conditional Strategic Moves
369
Summary
376

Math Supplement
93
Supply
96
ShortRun Individual Supply
104
Market Supply
117
Elasticity of Supply
129
Math Supplement
139
Competitive Markets
142
Market Equilibrium
147
Demand Shift
156
Adjustment Time
163
Receipts visavis Incidence
171
Math Supplement
182
Economic Efficiency
184
Costs
223
Direct and Indirect Costs
246
Monopoly
260
Advertising
274
Restraining Competition
281
Monopsony
287
Math Supplement
296
Pricing Policy
299
Complete Price Discrimination
305
Externalities
385
Resolving Externalities
393
Network Externalities
399
Excludability
408
Math Supplement
418
Asymmetric Information
419
Appraisal
429
Auctions
436
Contingent Payments
443
Math Supplement
450
Incentives and Organization
452
Incentives
458
Risk
464
Ownership
473
Summary
481
Regulation
487
Public Goods
511
Math Supplement
521
Answers to Progress Checks and Selected Review Questions
527
Index of Companies and Organizations
552
Copyright

Other editions - View all

Managerial economics
Managerial economics‎
Ivan Png,Dale Lehman
Limited preview - 2007
Managerial economics
Managerial economics‎
Ivan Png
No preview available - 1998
Managerial economics
Managerial economics‎
Ivan Png
No preview available - 2002

Common terms and phrases

Accordingly airlines asymmetric information average cost average variable cost bottle buyer surplus cars cartel cents change in price chapter competitive consider consumers contrast deadweight loss demand curve depends direct segment economically efficient effect elasticity of demand everv expenditure Explain externality factors fakes fixed cost genuine antiques hence higher Hot AC income increase incremental margin indirect segment discrimination inelastic input Internet investment Jupiter labor less long-run Luna Luna's manufacturers marginal benefit marginal cost marginal revenue market demand curve market equilibrium market power market price Merkur monopoly monopsony moral hazard Nash equilibrium network externalities own-price elasticity party percentage change price discrimination price elasticity production rate Progress Check purchases quantity demanded quantity supplied quota reduce Referring to figure relatively retail scale sell seller surplus shift short-run sunk costs supply curve Suppose total cost total revenue units users wage workers

References to this book

From other books

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From Google Scholar

The Value of Online Information Privacy: An Empirical Investigation
Il-Horn Hann, Kai-Lung Hui, Tom S Lee, IPL Png - 2001 - New York Times
Corporate Governance: A New Limit to Real Options Valuation?*
Henri Philippe - 2005 - Journal of Management and Governance
Overcoming Online Information Privacy Concerns: An Information ...
Il-Horn Hann, Kai-Lung Hui, Sang-Yong Tom Lee, Ivan PL Png - 2007 - Journal of Management Information Systems
Overcoming Online Information Privacy Concerns: A Comparison of ...
Il-Horn Hann, Kai-Lung Hui, Tom S Lee, IPL Png
All Scholar search results »

References from web pages

Managerial Economics: Ivan Png & Dale Lehman
Managerial Economics develops simple, practical tools and concepts for business students as well as practical managers. Written in simple, accessible style, ...
www.comp.nus.edu.sg/~ipng/ed3.htm

Managerial Economics wiki - Wiki site for the Png/Lehman Manageri...
Managerial economics is the science of directing scarce resources to manage cost ... Whether a market is local or global, the same managerial economics ...
manecon.pbwiki.com/

Book Listing by Subject: Managerial Economics: General (Economics ...
Books suitable for the teaching of Managerial Economics: General in university-level economics.
www.economicsnetwork.ac.uk/books/ManagerialEconomicsGeneral.htm

Managerial Economics -- from Wolfram Library Archive
excerpted from: Teaching MBA Students to Compete in Simulated Oligopoly Environments by Philip Crooke, Luke Froeb, Steven Tschantz Vanderbilt University We ...
library.wolfram.com/infocenter/Courseware/335/

Course Syllabus and Outline for Managerial Economics
Managerial economics provides a set of fundamental building blocks ... the students have learned the basic concepts and ideas of managerial economics. ...
www.fbe.hku.hk/doc/courses/tpg/mba/2006-2007/PMBA2963.pdf

Managerial economics - Wikipedia, the free encyclopedia
Managerial economics (also called business economics), is a branch of economics that applies microeconomic analysis to specific business decisions. ...
en.wikipedia.org/wiki/Managerial_economics

The Tuck MBA - Managerial Economics - Syllabus
Png, Ivan: "Managerial Economics", 2/e, Blackwell Publishing; ISBN: 0631225161. AVAILABLE AT WHEELOCK BOOKS IN HANOVER ...
oracle-www.dartmouth.edu/dart/groucho/tuck_mba_program.syllabus?p_id=GEM1

Managerial Economics, Second Edition by Ivan Png
Blackwell Publishing - Written in a simple accessible style, the book presents essentials of managerial economics. real life case studies help develop the ...
wip.blackwellpublishing.com/png/contents.htm

managerial economics - Encyclopedia.com
Application of economic principles to decision making in business firms or other management units. The basic concepts are drawn from microeconomic the
www.encyclopedia.com/doc/1B1-371117.html

Managerial Economics
Managerial economics provides fundamental building blocks for various related disciplines such as cost accounting, marketing, corporate finance, ...
imba.nccu.edu.tw/Docs/S05/syllabi/Managerial%20Economics.doc

About the author (2002)

Ivan Png is Kwan Im Thong Hood Cho Temple Professor and Professor of Business Policy and Economics at the National University of Singapore. Previously, he was a faculty member at the John E. Anderson School, UCLA (1985-96) and the Hong Kong University of Science & Technology (1993-6). He served as a nominated MP (10th Parliament of Singapore, 2nd session, 2005-06). His research has been published in the "American Economic Review," "Journal of Political Economy, Quarterly Journal of Economics, Management Science," and elsewhere.

Dale Lehman is an Associate Professor of Economics and Director of the MBA in Information and Communication Technology at Alaska Pacific University. He is the author, with Dennis Weisman, of "The Telecommunications Act of 1996: The "Costs" of Managed Competition" (2000).

Bibliographic information

QR code for Managerial economics
TitleManagerial economics
AuthorIvan Png
Edition2, illustrated
PublisherWiley-Blackwell, 2002
ISBN0631225161, 9780631225164
Length569 pages
Subjects ›  › 

Business & Economics / Economics / General
Business & Economics / Economics / Microeconomics
Business & Economics / Finance
Business & Economics / Industrial Management
Business & Economics / Management
Business & Economics / Management Science
Managerial economics
  
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