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Through our Women's Cancer Programs, the Entertainment Industry Foundation is committed to saving lives by raising awareness about the importance of early detection of breast and reproductive cancers, providing funds to advance research on treatment and early detection methods, and supporting community programs that assist the millions of women at risk of or affected by cancer as well as their families.

Each October, EIF and Lee Jeans encourage millions of people to slip into their favorite jeans and make a $5 donation to support the fight against breast cancer. Now in its 12th year, Lee National Denim Day has raised more than $70 million, making it one of the largest single day fundraisers of its kind.

Click here to view this year's PSA.
Click here to register at www.denimday.com


LEE NATIONAL DENIM DAY RAISES MILLIONS FOR BREAST CANCER IN A SINGLE DAY
An estimated 800,000 people nationwide put on their jeans with Christina Applegate today to celebrate Lee National Denim Day, each donating at least $5 to help raise crucial funds for the fight against breast cancer. Click here to read more

CHRISTINA APPLEGATE RETURNS AS THE 2009 LEE NATIONAL DENIM DAY AMBASSADOR
Emmy Award-winning actress Christina Applegate, star of ABC's hit sitcom Samantha Who?, returns as the 2009 ambassador for Lee National Denim Day, one of the country's largest single-day fundraisers for breast cancer, benefiting the Women's Cancer Programs of the Entertainment Industry Foundation (EIF). Click here to read more
Start of the Race Group Shot of Survivors
Created in 1993 by cancer activist Lilly Tartikoff, Revlon Chairman Ronald O. Perelman and the Entertainment Industry Foundation, the Revlon Run/Walk for Women has grown into the nation's largest 5K fundraising event for women challenged with breast and ovarian cancer. Since then more than $50 million has been raised for women's cancer research, education and support programs, including EIF's Women's Cancer Programs. Click here to find out more..

CLARISONIC POUNDS THE PAVEMENT "PINK" OFFERING GENEROUS DONATION AT 2009 ENTERTAINMENT INDUSTRY FOUNDATION REVLON RUN/WALK FOR WOMEN
Clarisonic gave a $200,000 boost to the 16th Annual EIF Revlon Run/Walk for Women, where more than 50,000 participants turned out today in Los Angeles. On behalf of Pacific Bioscience Laboratories, makers of the Clarisonic - innovators in sonic skin care, Dr. Robb Akridge, Co-Founder of Clarisonic, took center stage to present the check to support promising breast cancer research.Click here to read more

ENTERTAINMENT INDUSTRY FOUNDATION REVLON RUN/WALK FOR WOMEN CELEBRATES 16 YEARS IN LOS ANGELES ON SATURDAY, MAY 9th
On Saturday, May 9, 2009, the 16th annual EIF Revlon Run/Walk For Women will take place in Los Angeles. Presented by the Entertainment Industry Foundation (EIF) and Revlon, the Run/Walk is co-chaired by Lilly Tartikoff and Ronald O. Perelman.Click here to read more

JESSICA ALBA, JESSICA BIEL, JENNIFER CONNELLY, JIMMY FALLON AND CIARA CHEER ON MORE THAN 40,000 NEW YORKERS AT THE 12TH ANNUAL EIF REVLON RUN/WALK FOR WOMEN
NEW YORK (May 2, 2009) - Revlon (NYSE REV), Lilly Tartikoff, and the Entertainment Industry Foundation celebrated the 12th Annual EIF Revlon Run/Walk For Women today with nearly 40,000 runners, walkers and spectators in attendance. Click here to read more
your confidant. your go-to for good advice. your best friend. there is nothing more precious than the relationship between a mother and her daughter. philosophy is proud to launch the she colors my day bath product to celebrate the bond between mothers and daughters and help give back to a very worthwhile cause. philosophy will donate 100% of its net proceeds from the sale of the she colors my day bath product to the entertainment industry foundation's women's cancer research fund, supporting innovative research directed at the development of more effective approaches to the early diagnosis, treatment and prevention of all women's cancers.

Click here to read the full press release
For more information, please visit shecolorsmyday.com
A Sweet Way to Help Advance Cancer Research: Sprinkles Cupcakes Teams Up with the Entertainment Industry Foundation's Women's Cancer Research Fund

Sprinkles is proud to support the EIF's Women's Cancer Research Fund for the fourth year in a row. During the first week of October, 100 percent of proceeds from Sprinkles pink ribbon-adorned strawberry cupcakes will go directly to support efforts to find a cure for women's cancers.
Click here to view the full press release

Purchase limited edition Callaway golf balls and drivers and support ovarian cancer.
The Callaway Golf Foundation has donated $1 million to the Entertainment Industry Foundation's Women's Cancer Programs to create the Callaway Golf Foundation Women's Cancer Initiative. This donation will fast-track breakthrough treatments and tests at leading cancer institutions nationwide to beat the disease.

In December 2008, the Callaway Golf Foundation will host its second pro/celebrity tournament to raise even more funds and awareness for the cause. Information on our 2008 campaign will be available soon.
Hilary Swank cuts her hair for Beautiful Lengths
Since the inception of EIF's Pantene Beautiful Lengths campaign in 2006, EIF and Pantene have encouraged well over 10,000 people across the country to cut and donate their hair, helping create more than 2,000 wigs, which are then distributed free of charge to women who have lost their hair due to cancer treatment. To kick off the campaign, Pantene also made a $1 million contribution to help fast-track early detection research through EIF's Women's Cancer Research Fund. To find out more about how you can participate, please visit www.beautifullengths.com.



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