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Evolutionary Psychology 

 

human-nature.com/ep – 2004. 2: 177-194 

 

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Original Article

 

 

 

Narcissism guides mate selection: Humans mate assortatively, as 
revealed by facial resemblance, following an algorithm of “self seeking 
like” 

 
Liliana Alvarez, Universidad Simón Bolívar, Caracas, Venezuela. Email: lalvarez@usb.ve.  
 
Klaus Jaffe, Universidad Simón Bolívar, Apartado 89000, Caracas 1080A, Venezuela. Email: 
kjaffe@usb.ve. (Corresponding author). 

 

Abstract:

 

Theoretical studies suggest that mating and pair formation is not likely to 

be random. Computer simulations suggested that sex among genetically complex 
organisms requires mate choice strategies for its evolutionary maintenance, to reduce 
excessive genetic variance produced by out-crossing. One strategy achieving this aim 
efficiently in computer simulations is assortative mating modeled as “self seeking 
like”. Another one is selection of “good genes”. Assortative mating increases the 
probability of finding a genetically similar mate, without fomenting inbreeding, 
achieving assortative mating without hindering the working of other mate selection 
strategies which aim to maximize the search for “good genes”, optimizing the 
working of sex in evolutionary terms. Here we present indirect evidence that in a 
significant proportion of human reproductive couples, the partners show much higher 
facial resemblances than can be expected by random pair formation, or as the 
outcome of “matching for attractiveness” or the outcome of competition for the most 
attractive partner accessible, as had been previously assumed. The data presented is 
compatible with the hypothesis derived from computer simulations, that human mate 
selection strategies achieve various aims: “self seeking like” (including matching for 
attractiveness) and mating with the best available genes.

 

 

Keywords

: mate selection, face recognition, assortative mating, sex, evolution 

 

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Introduction 

 

What is the adaptive value of love? We certainly do not know, but we might 

get closer in answering this question by understanding the evolutionary mechanisms 
underlying mate choice. Although many theoretical studies assume mating to be 
random, recent computer simulations showed that random mating is very unlikely to 

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Narcissism Guides Mate Selection 

occur in nature (Kalick and Hamilton 1986, Jaffe

 

1996, 1998). Specifically, 

theoretical studies have suggested that assortative mating seems to be highly adaptive 
(Thiessen and Gregg 1980, Davis 1995), as it reduces excessive allelic variance 
induced by recombination and sex, especially among diploids with a large genome 
(Jaffe 1998, 1999, 2000). Assortative mating defined as “self seeking like” has a 
strong stabilizing effect on sex, is evolutionary stable, and has an evolutionary 
dynamics analogous to kin selection (Jaffe 2000). In addition, assortative mating 
affects the genetic structure of populations, influencing the evolutionary dynamics of 
sexual organisms significantly (Dieckmann and Doebeli

 

1999, Kondrashov and  

Kondrashov 1999, but see Ochoa and Jaffe 1999) and thus, is a feature that should be 
taken into account when studying the adaptive value of behaviors related to mate 
selection. The theoretical works mentioned suggest that assortative mating in itself is 
beneficial in evolutionary terms to the organism practicing it, and thus is likely to be 
widespread in nature.  

The interpretation of evidence for assortative mating is controversial (Moore 

1992). Data can be interpreted in the light of incest avoidance mechanisms or in that 
of optimizing outbreeding. Living organisms seem to optimize rather than maximize 
outbreeding (Bateson 1983). That is, mate choice mechanisms avoid maximizing 
outbreeding and inbreeding at the same time. A complementary theory to an incest-
avoidance-outbreeding equilibrium is the optimization of the working of sex (Jaffe 
1999, 2000, 2002). This theory accepts that genetic similarity is not only achieved 
through familiar proximity, and recognizes that genetic relatedness may exist among 
individuals with no familiar relationship between them. Therefore, assortative mating 
of the kind “self seeking like” may achieve reproduction between genetically similar 
mates, favoring the stabilization of genes supporting social behavior, with no kin 
relationship among them (Jaffe 2001).  

Revising the experimental evidence for assortative pairing at the molecular 

level, Tregenza and Wedell (2000) found evidence that suggests that genetic 
compatibility limits mate choice. Recent studies with lizards (Dickinson and Koenig 
2003, Sinervo and Clobert 2003) showed that after removing all spatial surrogates for 
kinship, lizards still settle and actively chose to cooperate with phenotypically and 
genetically similar lizards.  

Evidence for assortative mating among humans seems well established. 

Human's mate assortatively regarding age, IQ, height, weight, nationality, educational 
and occupational level, physical and personality characters (Buston and Emlen 2003, 
Buss 1989, Epstein and Guttman 1984, Garrison et al.

 

1968, Ho 1986, Jaffe and 

Chacon 1995, Spuhler

 

1968), and family relatedness (Rushton 1989, Spuhler 1968, 

but see Genin et al.

 

2000, Isles et al. 2001). Even Homer in his Odyssey (XVII, 218) 

wrote that “god always joins those who are similar”.  Yet, assortative mating is 
evidently limited by very well known mechanisms of inbreeding avoidance among 
humans (see for example reviews in van den Berghe 1983, Wolf 1993). 

Humans place much weight on the visual aspect of faces. Leonardo Da Vinci 

(1452-1519) wrote in his notebook, when referring to how to select beautiful faces to 

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paint, that the artist should search for faces regarded as beautiful by the public rather 
than by himself, as his own wit might deceive him as it will lead him to look for faces 
similar to himself. Thus, if he has an ugly face, he will paint ugly faces, unless he 
searches for the public taste (Da Vinci 1999). 

The human face is a complex, unique and characteristic pattern, most familiar 

to us when distinguishing people (Vezjak and Stephancic 1994).  For example, 
studies have shown that people remember faces of their own race better than faces of 
other races; that the recognition memory for same-race is superior to other-race faces; 
and that differential activation in fusiform regions contributes to same-race memory 
superiority (Golby et al. 2001). Hauber and Sherman

 

(2001) showed how 

mechanisms of self reference have a neurophysiological basis. Faces seem to be 
involved in reproductive behavior among humans. Couples faces resemble each other 
much more than random pair formation would suggest (Griffiths and Kunz 1973, 
Zajonc et al 1987, Hinsz 1989). Similarities between faces are not likely to arise as a 
result of pair formation or environmental factors (Rice and Borecki 2001), as facial 
features have a strong genetic basis (Savoye et al. 1998). Facial resemblance between 
couples has been extensively reviewed recently (Penton-Voak and Perrett 2000) and 
can certainly be viewed as an adaptive trait, product of evolutionary forces and not an 
experimental artefact. Human faces are even considered as a communication device 
for the advertisement of some kind of heritable quality (Thornhill and Gangestad 
1999) and thus should provide reliable signals in the search for mates with “good 
genes” (Jaffe 1999). 

Imprinting, i.e. memorizing in early age the visual images of parents and then 

using these images for mate choice, as first discovered in birds (Lorenz 1935), also 
seems to guide assortative mating in humans (Todd and Miller1993, Penton-Voak 
and Perrett 

 

2000, Bereczkei et al 2002, Perrett et al 2002, Little et al.

 

2003).  Other 

evidence, pointing to the existence of parts of the mechanism needed to allow humans 
“imprint” the faces of their parents, was provided by Le Grand et al.

 

(2001). They 

showed the need of “early” visual input to develop normal face recognitions later. 
Children resemble their parents (Nesse et al 1990, Bredart and French 1999, McLain 
et al 2000, Oda 2002, but see Bressan and Grassi 2004), sometimes even in odd ways: 
they seem first to resemble more their fathers (see also Daly and Wilson 1982, 
Regalski and Gaulin 1993). Facial child-parent resemblance mechanisms seem to 
exist even among chimpanzee (Parr and de Waal 1999). This visual memory may 
then be use to establish criteria for beauty, which in turn are used to select a mate, 
producing as a consequence assortative mating. These and other evolutionary effects 
of parental imprinting have been discussed by Todd and Miller (1993).  

Yet how is this assortment achieved among humans? What are the behavioral 

and psychological processes that achieve assortment of couples in human society? 
Mainly three theories are known to address this question: The matching hypothesis; 
assortative mating based on “self seeks like”; and the competition for the most 
attractive mate which achieves assortative mating as a kind of Nash equilibrium 
outcome. 

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The “

self seeking like” hypothesis

, assumes a multidimensional space for 

individual preferences so that every “self” is unique. Data on assortative pairing 
based on facial visual cues, favoring the “self seeking like” hypothesis, include the 
finding by DeBruine (2002) that facial resemblance enhances trust. That is, inborn 
psychological mechanisms originally evolved for kin selection and mate selection 
seem to serve as a basis of other more advanced developments of social behavior. 
One such behavior in humans could well be the outcome of cognitive processes 
underlying human mate choice, where self-perception seems to modulate mate 
preference (Buston and Emlen 2003). Evidence that humans look for a self, or that 
they root criteria of beauty on the self, are also compatible with this hypothesis 
(Aron. and Aron 1986, Yela and Sangrador 2002). 

More commonly accepted, though, is the 

competition hypothesis

, where the 

physical and psychological resemblance between mates is thought to be the outcome 
of a competition for the most attractive partner. Some evidence supports this 
assumption as similar degrees of attractiveness have also been found between 
partners in reproductive couples (Berscheid and Walster 1974, Murstaein and Christy 
1976). These and other authors do not regard similar attractiveness between partners 
of a couple as a unequivocal sign of assortative mating (Kalick and Hamilton 1986) 
but more likely as the outcome of competition, where more attractive individuals will 
mate with the most attractive partner available to him or her (Miller and Todd 1998 
for example). Other variables are known to also affect attractiveness and thus should 
influence pair formation. These could be adaptive for basic physiological reasons 
such as those suggested by Penton-Voak et al. (1999) who showed that menstrual 
cycle alters face preference.  

Under the competition hypothesis, assortative mating is the outcome of a 

mechanism based on general levels of attractiveness. That is, highly attractive 
females have a first choice for highly attractive males, and/or vice versa (Miller and 
Todd 1998). Attractiveness seems to be a rather general and broad attribute applied to 
different stimuli, visual or not. A specific piece of evidence for this was recently 
provided by Collins and Missing (2003) who showed that vocal and visual 
attractiveness are related in women.   
 

A variant of the competition hypothesis is provided by the 

matching 

hypothesis, 

which

 

proposes that we don’t seek the most physically attractive person 

but that we are attracted to individuals who match us in terms of physical attraction 
(Kalick and Hamilton 1986). This compromise is thought to be necessary because of 
a fear of rejection (a more attractive person might reject your advances) and/or to 
achieve a balance between partners (Walster et al. 1966). Murstein (1972) obtained 
indirect support for the matching hypothesis. The physical attractiveness of engaged 
couples and those going out together was judged from photographs. There was a 
definite tendency for the two people in each couple to be similar in terms of physical 
attractiveness (Murstein and 

Christy1976).

 

One way to discriminate between the various theories is to recognize that 

attractiveness is a one-dimensional space whereas similarity is a multidimensional 

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one. That is, if a universal sense of beauty creates a basis for a universal scale of 
attractiveness, then pairing would proceed from the most attractive extreme 
downwards in an assortative fashion: the best pair up with the best, then the second-
best pair up, and so on. On the other hand, similarity has no universal extremes. If 
assortative mating is based on similarities (other or in addition to attractiveness), then 
paring would not form a hierarchical linear scale of attractiveness.  

Thus, if theoretical predictions about assortative mating are correct, and 

physical features of faces are largely determined by genetic factors, we should detect 
assortative mating based on facial visual cues. If assortative pairing is the outcome of 
competition for the most attractive partner, partners in a couple should have similar 
levels of attractiveness, and little heterogeneities in level of attractiveness between 
partners of couples should be expected. Here we present evidence that assortative 
mating based on facial visual cues occurs in human populations, and that these facial 
similarities seem to be the product of “self seeking like” rather than of the 
competition for the most attractive accessible partner.  
 

Methods 

 
We photographed 36 randomly selected couples, from a list of addresses 

provided by a local doctor in the city of Mérida, Venezuela, which either had children 
and/or were living for at least 3 years together, and which reported to have no known 
family relationship between them. A digital black and white photograph of each of 
the partners was taken in or around their homes (Figure 1). The subjects of these 36 
couples were not used for any of the behavioral tests performed and we will call them 
the target subjects. 

To assess the existence of resemblance between the faces of couples among 

the target subjects, the photographs of the males were placed on a table and those of 
the females were randomly shuffled. The test subjects (over 100 volunteers at the 
universities in Caracas and Mérida) had to assign each of the photographs of female 
target subjects to one of the males. Test subjects did not know any of the target 
subjects photographed. The test was performed double blind, as neither the 
experimenter nor the test subject knew who the correspondence of the photos to the 
real couples.   

The amount of correct guesses, i.e., joining photographs of male and female 

partners of the same couple, did not differ between test subjects asked to "Choose the 
female to which the male is most likely to be married" and test subjects asked to 
"Choose the female that is most likely to be a sibling to the male" (p > 0.55, Chi 
squared test, df = 19. The questions given in quotations are rough translations from 
Spanish). Thus, for further tests, we asked the test subjects to "Join the photographs 
of the putative couples with the closest resemblance and or the more likely to be 
married". 

In order to simplify the tests and reduce the rejection of test subjects to 

participate, we built 6 pools of 6 couples (i.e. 12 target subjects each), so that in each 

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pool, the target males had the same age in a range of ± 2 years if less than 35 years 
old and ± 5 years if 35 years of age or more. Test subjects were then presented with 
the 6 photos of the faces (or parts of faces) of the target males placed on a table, and 
they had to assign the randomly shuffled photos of the 6 target females to their 
partners.   

 

Figure 1:

 Photographs of the faces (same background for all faces), and parts of 

faces, of a selection of 6 couples (Nos. 31, 29, 10, 2, 27 and 4 in Table 4) including 
the couple receiving the highest score (No. 29). Photos given to test subjects were 
five times larger than the size shown here. 

 

 

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To test for the effect of cues in the background of the photo in identifying 

correctly couples from photographs of target subjects, we prepared 3 experiments. 
We manipulated the digital photos so as to provide: 1- the same background for each 
pair in a couple but which differed between couples; 2- a different background for 
each of the partners in a couple; 3- no background for all couples which made all 
photos to have the same background (as in Figure 1). As an additional test to reject a 
possible effect of background cues in the photographs, we also presented photos of 
only the mouth, eyes or nose of the subjects (see Figure 1). The test subjects were 
then asked to pair the photos of the facial features of target subjects according to their 
similarity. 

As face recognition abilities are dependent on early visual experience (Le 

Grand et al.

 

2001) and are better between individuals of the same race (Golby et al.

 

2001), we correlated the number of correct guesses made by test subjects with the 
skin colour difference between the test subject and the average of the faces of the 
correctly guessed couples. The colour was assessed by the experimenter for both test 
and target subjects in 3 distinct categories (dark, slightly dark, white), which were 
assigned values of 1 to 3 in order to perform statistical correlations on the results. Not 
all test subjects were used for this test as only skin colour data assessed by one of the 
experimenters was used 

 

In order to estimate the effect of attractiveness of faces as a possible 

confounding factor, we assessed the attractiveness of a face, through test subjects 
from the opposite sex. The attractiveness was registered from less attractive to very 
attractive in a scale from 1 to 4. Twenty one subjects of each sex were presented with 
the photographs of 35 members of couples of the opposite sex of the test subject for 
this assessment. That is, test males were given the photos of target females and test 
females those of target males to assess the attractiveness.  Data was ordered based on 
increased attractiveness of either males or females. 
 

The statistical analyses performed on the data were applied on the scores of 

test subjects. That is on the number of correct couples guessed by the test subjects. 
The analyses were: Pearson correlation coefficient to assess correlations between age 
and scoring, and between attractiveness and scoring. Chi square test to compare the 
total number of scores obtained for a given experimental setting with those expected 
for random guessing. The tests involved that each test subject had to match all photos 
for all coupes. Random guessing under this scenario for either 36 pairs or 6 pairs 
gives in average one correct guess per test subject. Deviation from one was assumed 
to be non-random guessing and its significance was assessed by the Chi-squared test. 
The degrees of freedom were calculated as the number of test subjects used for that 
given experimental setting, minus one.  Another more sensitive way to look at the 
results was to assess the number of times a given couple was correctly identified as 
such by test subjects. This distribution of guesses (see Figure 2) was then compared 
with an expected distribution obtained by random guessing. The outcome of random 
pair formation plus random guessing was estimated using a simple Monte Carlo 
simulation model written in basic.   

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Figure 2

: Number of times a couple was correctly guessed by test subjects compared 

to the expected frequency of correct guesses from a sample of 36 couples, assessed 
with a Monte Carlo simulation, assuming random pair formation and random 
guessing (line with small dots). 
 
 

 

 
Results 
 

The number of correct guesses, i.e. guessed pairs of photographs 

corresponding to actual couples, made by tests subjects was far larger than expected 
by random guessing in most experiments. When females were provided with the 
photos of the target faces of 36 couples, they guessed correctly an average of 2.5 
couples (Significantly different from random, n = 25 test females, p < 0.0001, Chi-
square = 132). Male test subjects placed in front of the same task managed to identify 
correctly only an average of 0.94 couples (Not different from random, n= 18 test 
males, p=0.6, Chi-square = 15). The amount of correct guesses made by female test 
subjects was significantly higher than those made by male test subjects (p < 0.003, 
chi-square = 38).  

When the test was simplified, so that only the photos of faces of 6 couples 

were presented at the same time, this difference between the number of correctly 
guessed couples achieved by female and male test subjects disappeared (p = 0.11, 

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Chi-square = 21). The average number of correctly guessed couples was 1.71 and 
1.91 for female and male test subjects respectively (Significantly different from 
random in both cases, n = 35 and 21, p < 0.0001 in both cases).  

No significant correlation (

α

 = 0.1) between correct guesses and age of the 

test subjects was found (neither for females r = 0.009, mean age = 27, range 19-52, 
nor for males r = -0.2, mean age = 25, range = 18-70).  

We correlated the number of correct guesses made by test subjects with the 

skin colour difference (dark, slightly dark, white) between the test subject and the 
average of the faces of the correctly guessed couples, and obtained a Pearson’s 
correlation coefficient r = 0.5 (p < 0.01, n = 65). Thus, if test subjects were given 
same race faces to evaluate, the number of correct guesses increased. 
 
 

Table 1:

 Scores, assessed as number of correctly guesses target couples, produced by 

test subjects when confronted with photographs of faces from partners from 36 
couples. 
 

               

Number of correct guesses 

                 

0    1  2  3  4  5           Total 

Males       

7    6  4  1  0  0             18 

Females    

4    5  3  4  5  4             25 

Total        

11 11  7  5  5  4            43 

 

When examining the distribution on the number of correct guesses received 

by each target couple we found that many test subjects never guessed correctly any 
couple (Table 1). That is, 39 % of males and 16 % of females never scored a single 
correct guess, and 28 % of males and 64 % of females scored above one (random). Of 
the 36 target couples, 64 % were guessed more than once (chance) and 44 % more 
than two times (Fourth column of Table 4). We compared the number of times each 
couple was guessed correctly with that predicted by a Monte Carlo simulation based 
on random pair formation and random guessing. These comparisons, for all the 
experiments performed, are given in Table 2, where we compare the distribution of 
correct guesses with that produced by Monte Carlo simulations, using a chi-squared 
test . The table reads as follows. In the first line, for example, we present the results 
of tests using photographs of faces having all the same background. The number of 
photos provided to the test subjects was 72 (36 photos of females and 36 of males, 
belonging to 36 couples). The test subjects for this experiment were both male and 

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females and 43 test subjects were tested. The chi-square value obtained when 
comparing the actual data with that from a Monte Carlo simulation with totally 
random guessing, as explained in Figure 2, was 352. This value indicates that the 
actual data differs from totally random guessing significantly, as the odds of 
obtaining the actual data by chance are <<0.0001 for a distribution function of 
guesses with 13 degrees of freedom (see Figure 2).  
 
 

Table 2

: Comparison between a distribution of guesses achieved randomly (Monte 

Carlo simulations) and the distribution of the number of correct assignments made by 
test subjects, guessing the partners of couples, based on photographs of faces or parts 
of faces. 
 
 

 

Photos of 

Nr of 

pairs 

Test subjects 

doing the 

guessing 

Nr of 

tests 

Χ

 

2

 

 

df p 

 

 

 

 

 

 

 

All couples same background 

36 

Both sexes 

43 

352  13  <<0.0001 

All couples same background 

36 

Females 

27 

112  10 

<0.001 

All couples same background 

36 

Males 

18 

     16 

= 0.001 

Couples with same background 

but different between couples 

6 Females  9 

30 

<0.001 

Couples with same background 

but different between couples 

6 Males 9 

95 

<0.001 

Couples with same background 

but different between couples 

6 Both 

sexes  18 259 

12 

<<0.0001 

Couples with different 

background 

6 Females  9 

140 

<<0.0001 

Couples with different 

background 

6 Males 7 

115 

<<0.0001 

Couples with different 

background 

6 Both 

sexes  16 

>1000 

13 

<<0.0001 

 

 

 

 

 

 

 

Mouths of couples  

Both sexes 

60 

>1000  14  <<0.0001 

Noses of couples 

Both sexes 

60 

>1000  15  <<0.0001 

Eyes of couples 

Both sexes 

60 

>1000  18  <<0.0001 

 
The results presented in Table 2 show that in all cases studied test subjects 

were able to correctly identify a significant proportion of couples with an accuracy 
that far exceeded that expected by random guessing or by random pair formation. 
With this more sensitive test, even male test subject which were much less accurate 
compared to females in guessing the correct pairs for the couples if the sample of 
photographs to choose from was large, showed a score that statistically differed from 
random guessing.  

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The results in Table 2 also show that the background of the photographs did 

not affect significantly the correct guessing of pairs. Independently of how the 
background of the photos was presented, test subjects could pick out the real couples 
based on facial similarities. Test subjects were even able to correctly guess the real 
couples if photos of only parts of the faces of target subjects (nose, eyes or mouth) 
were presented. This recognition was less accurate than if the complete face was 
presented, but the large amount of tests performed provide for a high statistical 
significance of this effect.  

When ordering couples based on the attractiveness of the faces of one of the 

sexes, the average value of attractiveness of the opposite sex correlated strongly with 
the attractiveness of the sex used to order the couples. That is, more attractive females 
tended to pair with more attractive males, or vice-versa. This tendency can be 
visualized in Table 3.  This table shows that the average attractiveness, as assessed by 
20 test subjects of the opposite sex, was lowest for female mates of the most 
unattractive males and highest for the female mates of the most attractive males, 
when the couples were ordered according to the attractiveness of the male partner. 
When the data was order according to the attractiveness of the female partner in the 
couple, an even stronger result was obtained. The average attractiveness of male 
mates of the least attractive females was much lower than that of male mates of the 
most attractive females.  
 

Table 3:

 Mean attractiveness of the partner of opposite sex, in couples in a given 

quartile if ordered by attractiveness of:  
 

 

   

 

 

                

Males                      Females 

Quartile 1 (Less attractive)             1.78 

  1.35 

     

Quartile 2   

 

                        1.76 

  1.73 

     

Quartile 3   

 

                        2.08 

  2.03 

     

Quartile 4 (Very attractive)             2.13 

  2.56

 

 

 

Table 4:

   Scores obtained by each couple (number of correct guesses), the average 

attractiveness index obtained by each individual, and the difference in attractiveness 
between the partners of the couple (absolute difference) as assessed by neutral judges. 

 
 

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Couple 

Attractiveness 

of  

male 

Attractiveness 

of  

female 

Score: 

No. of correct  

guesses  

Difference 

in  

attractiveness 

2 2 0 

0.00 

2.11 2.09  8  0.02 

2.33 2.25  4  0.08 

2 2.09 16 

0.09 

1.8 1.64  0 0.16 

1.83 1.64  0  0.19 

1.5 1.3  4 0.20 

1.7 1.5  2 0.20 

2.22 2.42  2  0.20 

10 

1.5 1.27  2 0.23 

11 

1.1 1.33  12 0.23 

12 

1.75 2  0 0.25 

13 

2.1 1.8  0 0.30 

14 

1.5 1.8  4 0.30 

15 

1.7 2  4 

0.30 

16 

1.22 1.56  6  0.34 

17 

1.6 2  4 

0.40 

18 

2.2 1.79  0 0.41 

19 

1.8 1.38  0 0.42 

20 

1.5 1.93  0 0.43 

21 

1.9 1.44  6 0.46 

22 

1.13 1.6  0 0.47 

23 

1.7 1.22  2 0.48 

24 

2.33 1.77  8  0.56 

25 

2.1 2.67  2 0.57 

26 

2.22 2.81  2  0.59 

27 

2 2.67 4 0.67 

28 

1.67 2.42  0  0.75 

29 

1.33 2.18  18 0.85 

30 

2.44 1.56  8  0.88 

31 

3.3 2.36  14 0.94 

32 

1.89 2.92  4  1.03 

33 

2.2 1  2 

1.20 

34 

3.38 2.08  0  1.30 

35 

1.4 3  0 

1.60 

 
Discussion 
 

Our results confirm that human couples resemble each other significantly 

more than expected for random pair formation, and that this resemblance can be 
detected by neutral judges (test subjects). In the sample used here, a significant 
proportion of the couples studied showed to have conspicuous facial similarities, 

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Narcissism Guides Mate Selection 

detectable by judges. This result confirms that our test was sufficiently sensitive and 
the sample examined was adequate, regarding the number of couples with 
conspicuous facial similarities between them, for the assessment of assortative 
mating.    

We wanted to know if this assortment was the product of “self seeking like” 

or the outcome of competition for the most attractive partner available. Assortment 
based on attractiveness was certainly at work in our sample as shown with our 
experiments assessing the attractiveness of the partners of the couples, presented in 
Table 3. That is, there was a general tendency for more attractive males to pair with 
more attractive females and vice versa. Yet, attractiveness by itself could not explain 
our results for various reasons:  

1- Test subjects correctly guessed the real couples if photos of only parts of 

the faces of target subjects (nose, eyes or mouth) were presented. Even though the 
criteria for attractiveness are not applicable or are much more difficult to apply on 
only parts of faces, these parts revealed sufficient information on similarities for test 
subjects to re-assemble photographs of real life couples. 

2- The lack of correlation between the scores of correct guesses and the 

difference in attractiveness between partners in the couples (Table 4) is not 
compatible with the competition hypothesis or the matching hypothesis. If assortative 
mating was the outcome of competition for attractiveness, “similarity” and matching 
for attractiveness should correlate positively. In addition, if matching attractiveness is 
at work, the assessment of similarity by test subjects should also be based on levels of 
attractiveness. This was certainly not the case in our study as the scores for similarity 
and the differences in levels of attractiveness between the partners of a couple 
diverged conspicuously. Thus, the competition hypothesis by itself can not explain 
our results. 

3- Criteria for attractiveness vary between races and thus, an absolute scale of 

attractiveness for humans is not likely to exist. This fact has been known for quite a 
wile as discussed in the introduction. Our data confirmed that the ability to recognize 
similarities in faces was related to race, making it unlikely that assortative mating can 
be explained solely on the basis of matching universal attractiveness criteria or as the 
outcome of competition for the most attractive mate available.  

The cumulative evidence presented here favors the hypothesis that humans 

search for couples based on “self seeks like”, using a narcissistic psychological 
algorithm in assessing the appropriate mate. Yet passive assortative mating could also 
explain our results.  Passive assortative mating occurs when, due to population 
viscosity, reproduction occurs among spatially proximate individuals that are 
probably close or distant relatives. In the active sort, individuals choose their mates 
based on similar phenotypic traits, which reflect similar genes. In both cases the result 
is assortative mating or breeding among mates that possess similar genes.   

Our results showed that females are better than males in assessing facial 

resemblance between individuals when a large number of choices are presented to 

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Narcissism Guides Mate Selection 

test subjects. This phenomenon is congruent with the fact that females have a much 
finer discriminatory ability than males (Briceño and Jaffe1997). 

The results of this study are compatible with the notion that humans develop a 

sense of beauty through imprinting-like mechanisms. This sense of beauty must have 
a strong narcissistic component, as it is formed through the images of the parents, as 
discussed in the introduction. When this sense of beauty is applied to mate selection, 
the outcome is assortative mating in a multidimensional scale, as no universal scale of 
beauty can be formed through this mechanism.  Our results can not discard that 
assortative mating in humans is at least partially achieved through competition for the 
most attractive potential partner, or by matching attractiveness. Yet, our results 
strongly suggest that a multitude of other visual criteria are involved in mate 
selection. The hypothesis of “self seeking like” explains the experimental results 
rather well. The fact that these narcissistic criteria seem to be applied also in situation 
were no pairs for reproductive purposes are involved, such as in the choice of partners 
for business purposes (DeBruine 2002), strongly support the narcissist hypothesis. A 
testable prediction to possibly falsify the ‘self seeking like” hypothesis is that 
narcissistic criteria should be applied to many other situations in human every day life 
involving aesthetic or affective assessments.  For example the choice of pets should 
also follow narcissistic criteria. This has been shown to be the case after obtaining our 
results (Roy and Christenfeld 2004, Payne and Jaffe 2004). 

In the present study we seem to have dealt just with one envelop of a rather 

complex set of mate selection mechanisms. Thus, further research should refine the 
mechanisms at work that seem to balance assortative mating with inbreeding 
avoidance and selection for ‘good genes’ (Jaffe 2002). The results might direct future 
research in focusing on the still unknown intricacies of mate selection mechanisms 
and the origin of love.  
 

Acknowledgements:

 We thank Omar Arenas for advice in the statistical treatment of 

the data, Peter Todd, John Hutchinson and Diana Ajami for helpful comments, 
Oswaldo Henriquez and Rodolfo Jaffe for help in recruiting test subjects. L. A. 
received financial support from CONICIT.

 

 

Received 8 May, 2004, Revision received 10 November, 2004, Accepted 19 
September, 2004. 
 
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