Consuming
Canada's Boreal
Forest:
The chain of
destruction from
logging companies
to consumers
design:
typotherapy+design inc.
www.typotherapy.com
Consuming
Canada's Boreal
Forest:
The chain of
destruction from
logging companies
to consumers
Executive Summary
04
Introduction
06
State of the Worldâs Ancient Forests
09
Canadaâs Boreal Forest:
One of the Worldâs Largest Ancient Forests
13
Boreal Forest and Climate Change
16
Cutting Down the Boreal Forest
19
Decreasing Forest-sector Employment
22
First Nations: Left Out of Forest Management
25
The Provinces of Ontario and Quebec:
The Heart of Boreal Destruction
26
The Logging and Pulp Companies
30
The Corporate Customers
38
Breaking the Chain of Destruction
46
Appendix A: Alternatives to Ancient Forest Products
50
Appendix B: Certification
52
Appendix C: Procurement Policies
54
Appendix D: Sample Purchasing Policy for
Environmentally Friendly Paper or Wood Products
56
End Notes
58
Canada plays an important role in the future of the worldâs remaining intact forest ecosystems
and in battling climate change. Canadaâs Boreal Forest is the largest ancient forest in North
America and contains much the of the worldâs remaining intact forest areas. It comprises 90
per cent of the countryâs remaining large intact forest areas and provides habitat for threat-
ened and endangered species such as woodland caribou, lynx, grizzly bear, and wolverine.
The forest is home to nearly a million aboriginal peoplesâmany of these First Nations
and Metis are currently in conflict with logging companies and governments over forestry
in their traditional territories.
Importantly, the Boreal Forest is the largest storehouse of terrestrial carbon on the planet,
storing 47.5 billion tonsâseven times the entire worldâs annual fossil fuel emissions. Intact
areas of forest have been shown to store larger amounts of carbon than logged areas and
are better suited to adapt to the impacts of global climate change. These impacts on the
Boreal Forest are already in evidence in the increase in frequency and scale of insect out-
breaks and wildfires. As well, scientists are increasingly worried that, if temperatures continue
to rise, causing more forest fires and large-scale disturbance of the Boreal Forest, this
might result in catastrophic amounts of carbon dioxide being released to the atmosphere.
Unfortunately, the remaining intact areas of the Boreal Forest area are threatened. Large
intact forest landscapes make up only sixty-three per cent of the Boreal Forest, with thirty-
two per cent of this located in Ontario and Quebec. These biologically diverse and essential
areas of habitat for species such as woodland caribou are quickly disappearing at the hands
of a number of logging and pulp companies which rely on intensive, unsustainable logging
practices. Leading this group of companies are Abitibi-Consolidated, Bowater, Kruger and
SFK Pulp and they are profiled in this report. These companies form the first link in a chain
of destruction that leads from forest to mill to product manufacturer to retailer to consumer.
These companies produce solid wood products, paper and pulp that are sold to customers
worldwide. Recent studies have shown that Abitibi, Bowater and Kruger have been respon-
sible for the fragmentation and degradation of massive areas of Boreal Forest. Less than
25.9% of forests in Ontario and 33.7% in Quebec under management of or logged by
Abitibi, Bowater and Kruger remain intact.
Consuming Canada's Boreal Forest:
The chain of destruction from logging companies to consumers
Greenpeace
04
Executive
Summary
Not only are these companies impacting biodiversity values such as intactness and habitat
for threatened wildlife, but there are serious climate change implications to their logging
practices as well.
Customers of these logging companies sell or consume copy, catalogue, magazine, book
and newsprint papers, lumber and other finished wood products. In 2005, the value of
exports of these and other forest products from Canada to Europe and the United States
totaled CDN$41.9 billion (US$37 billion). They drive the destruction of the Boreal Forest and
form an important link in the chain. After all, without demand there is no supply. This report
profiles some of those customers, including Rona, Stora Enso, Best Buy, Hachette Books,
Time Inc., Lowes, Landâs End/Sears, and OfficeMax.
Greenpeace believes that customers of logging companies have a responsibility to protect
ancient forests and can play a significant role in breaking the chain of destruction in the
Boreal Forest. There is increasing recognition that the marketplace can have a significant
impact in shifting the way forestry is carried out on the ground and ending logging in intact
forests. Individual consumers worldwide are increasingly demanding products that limit
damage to the environment and this concern is reflected in the purchases they make. The
evidence for this is seen in the growth of the variety and amount of papers manufactured
from recycled and Forest Stewardship Council (FSC)âcertified materials and from lumber
that is FSC-certified. Progressive companies in this regard have adopted strong procure-
ment policies that apply to their global operations.
One of the most effective ways to transform the practices of destructive logging companies
is for corporate customers to demand responsible forestry certified to the standards of the
FSC, and an end to logging in intact forest areas and habitats of endangered and threat-
ened species. They can do so by dialoguing with suppliers and ending purchases of pulp,
paper and lumber from destructive logging companies. In the example of Canadaâs Great
Bear Rainforest in the province of British Columbia, we have seen what power the market-
place can have in protecting ancient forests globally and beginning to transform the logging
industry. This same market engagement will shape the future of Canadaâs Boreal Forest.
Consuming Canada's Boreal Forest:
The chain of destruction from logging companies to consumers
Greenpeace
05
The world is facing a growing climate crisis. And because of this crisis, citizens, leaders and
governments are looking to take action to prevent global warming from seriously disrupting
the health of our planet and peopleâs lives. This means that, along with dramatically reducing
greenhouse gas emissions, we must protect what remains of the worldâs remaining intact
forests, which have been proven to store and absorb large amounts of carbon dioxide. This
is especially true of Canadaâs Boreal Forest, which is one of the worldâs largest storehouses
of terrestrial carbon.
1
The long-term health of this forest is critical.
This large stretch of forest that helps to clean and purify the air also has rivers, lakes and
wetlands that provide more freshwater than any other region on the planet.
2
Unfortunately, Canadaâs Boreal Forest is being fragmented and degraded by destructive
development, primarily logging.
3
The forefront of this destructive logging is found in the
provinces of Ontario and Quebec, which still have large but threatened areas of intact
forest. Logging companies such as Abitibi-Consolidated, Bowater, and Kruger are rapidly
chewing up the remaining intact forest areas through intensive, ecologically destructive and
unsustainable logging practices such as clearcutting and expanding road networks.
4, 5
SFK Pulp, a large pulp producer, is equally responsible for this destruction, purchasing
large amounts of wood chips from the abovementioned companies to produce 375,000
tonnes of virgin pulp each year.
6
Recent studies using satellite images detailing anthropogenic (human-induced) changes in
the Canadian Boreal Forest over a ten-year period show that large intact stretches of forest
are quickly disappearing
7
at the hands of a small number of logging companies, including
those listed above, who have government-granted licenses to cut the forest. These log-
ging companies supply thousands of customers around the world with forest products,
with the US and Europe being the primary markets. Logs from intact forest areas and
areas of prime wildlife habitat are traveling to mills to be sawn, chipped and pulped and
transported via truck, train and ship to these customers, who sell them as finished paper
and wood products. The finished products from this forest destruction vary from
newsprint to packaging, toilet paper to catalogues, and two-by-fours to copy paper,
magazines, flyers and books. This is the chain of destruction that is driving the rapid
decimation of Canadaâs Boreal Forest.
Consuming Canada's Boreal Forest:
The chain of destruction from logging companies to consumers
Greenpeace
06
Introduction
Consuming Canada's Boreal Forest:
The chain of destruction from logging companies to consumers
Greenpeace
08
The worldâs remaining ancient forests are vital
to the future of the planet. Forests are home
to two-thirds of all known species of land
plants and animals. They are also home to
thousands of indigenous societies that rely
on forests for food, water, culture and the
necessities of life. Forests also play a key role
in regulating local and global climate. They
are vital to the future of life on Earth.
1
Forest landscapes are considered to be
intact and in their natural state if they show
no signs of industrial development including
infrastructure, mining, land clearing or
industrial logging.
2, 3
In essence, intact forests
include the planetâs original forests, of which
fewer than 25 per cent exist in a relatively
pristine state.
It is impossible to pinpoint the exact mini-
mum area required for the preservation of
all natural components of each particular
forest ecosystem, including wildlife, plants,
and natural cycles of growth and decay,
but it is known that the greater the area, the
greater the number of organisms and natu-
ral properties that can be preserved, and
ultimately the greater the overall viability of
the intact forest landscape. Protecting large
intact forest landscapes is therefore a mat-
ter of reasonable precaution, as it promotes
the conservation of all species, both those
well studied and those yet unknown. For
example, only intact forest landscapes of
several thousands square kilometers are
large enough to sustain healthy populations
of many larger forest animals such as cari-
bou, grizzly bears and wolverines. These
areas are also better able to adapt to the
changing global climate, and are buffered
against drying out, insect outbreaks, and
natural fires.
4
Ancient forests are in a state of serious
decline. Fewer than 25 per cent of the
planetâs original forests remain, and little
more than ten per cent exist in an intact
state.
5
The two main threats to the major
intact forest ecosystems on the planet are:
1. destructive and illegal logging, and forest
2. clearing for agricultural crops and pasture.
6
The root causes of these threats include
unsustainable consumption of wood, paper
and other forest products as well as
increased demand for agricultural products
such as meat, soy, and palm oil.
7
More than
CDN$359 billion (US$327 billion)
8
worth of
forest products are consumed each year
globally. Unfortunately, these products are
largely produced from the six million hectares
of the worldâs original forests that are degrad-
ed each year,
9
much of this due to logging.
10
This equals an area larger than the entire
country of Switzerland.
Globally, only 90 million hectares of forest
are certified to the standards of the Forest
Stewardship Council (FSC)
11
and are thus
considered by progressive businesses, envi-
ronmental groups and many First Nations
communities to be well managed, where
social and ecological values are considered
(see
Appendix B
for more information on cer-
tification and the FSC). Though this amount is
increasing each year, the insatiable and grow-
ing demand for forest products, both paper
and lumber, continues to drive the destruction
of the worldâs remaining ancient forests.
Acting to protect ancient forests globally
To protect the worldâs remaining ancient
forests, we see the conservation of the
worldâs remaining intact forests as a global
responsibility. Ending deforestation, estab-
lishing large protected areas in intact forest
areas, and moving to genuinely sustainable
logging practices must be prioritized. This
means that governments, corporations and
individual citizens must work to establish the
permanent protection of key forest land-
scapes and continue to demand âgreenâ
forest products.
Consuming Canada's Boreal Forest:
The chain of destruction from logging companies to consumers
Greenpeace
09
The Last
Ancient Forests
Source:
Greenpeace,
Roadmap to Recovery:
The Worldâs Last Intact
Forest Landscapes
(Greenpeace, 2006),
http://www.intactforests.
org/publications/
publications.htm.
⢠Ancient forests are being destroyed at an
unprecedented rate. An area of natural forest
the size of a football field (or pitch) is cut down
every two seconds.
⢠Half of the forest lost in the last 10,000 years has
been destroyed in the most recent 80 years, and
more than half of that destruction has taken place
in the last 35 years.
⢠Less than ten percent of the planetâs original forests
remain as intact forest landscapes.
⢠The current extinction rate of plants and animals
is approximately 1,000 times faster than it was in
pre-human times, with much of this due to loss
and fragmentation of intact forest habitats.
⢠The majority of the worldâs last remaining intact
forest landscapes consist of two major forest
typesâtropical rainforest and boreal forest.
⢠Almost 70 per cent of the remaining ancient forests
lie in three countries: Canada, Russia, and Brazil.
⢠Boreal forests, which make up 44 per cent of the
worldâs remaining intact forest, cross Canada,
Russia, Scandinavia, and the US state of Alaska.
State of the Worldâs
Ancient Forests
10
Worldâs
Intact Forest
Landscapes
Consuming Canada's Boreal Forest:
The chain of destruction from logging companies to consumers
Greenpeace
Intact Forest Landscapes
Other Forest Areas
[Adapted from Road to Recovery:
The World's Last Intact Forest Landscapes - Greenpeace]
Consuming Canada's Boreal Forest:
The chain of destruction from logging companies to consumers
11
Greenpeace
Consuming Canada's Boreal Forest:
The chain of destruction from logging companies to consumers
Greenpeace
12
Canadaâs
Intact Boreal
Forest
Landscapes
Canadaâs Boreal Forest stretches across
the country from the most western territory
(Yukon) to the east coast (province of
Newfoundland and Labrador). It is Canadaâs
largest ecosystem and encompasses almost
53 per cent of the countryâs total landmass.
It also includes over 90 per cent of the coun-
tryâs remaining large intact forest areas.
1
The Canadian Boreal Forest
2
is part of a
green crown of northern forest circling the
top of the world, extending across northern
Europe, Russia, Alaska and Canada. The
Canadian Boreal Forest region, including
peatlands and treeless areas, totals 545
million hectares. The forested area of this
region covers 310 million hectares and 30
per cent of the worldâs boreal forests are
found in Canada.
3
The Canadian Boreal Forest is a
diverse and awe-inspiring landscape of
granite outcrops, lakes, rivers, and marsh-
es, interspersed with pine, spruce, aspen
and poplar forests. Five species of
conifers (black spruce, white spruce,
tamarack, jack pine and balsam fir) are the
dominant trees, and pockets of deciduous
willows, alders, aspens and birches are
found in the vast expanses of softwoods.
The Boreal Forest is more than just trees
however, the forest floor is covered with
mosses, lichens, and a wide variety of
wildflowers and ferns.
The Boreal Forest contains a rich cultural
legacy and is a source of sustenance for
many of the indigenous peoples of
Canadaâthe First Nations and MĂŠtis.
4
Almost 80 per cent of Canadaâs more than
one million aboriginal people live in more
than 600 communities in Canadaâs forest
regions, and many depend on the wilder-
ness, water and wildlife of these places
for their livelihoods and cultures.
5
Numerous wildlife species, including moose,
caribou, lynx, bear and wolf depend on the
vast expanses of the Boreal Forest, while
eagles, hawks, owls, geeseâ30 per cent of
North Americaâs songbirds and 40 per cent
of its waterfowlânest in its forested areas
and wetlands. In fact, nearly one billion birds
migrate north to breed in this forest after
wintering in warmer climates. Because of its
immense size, the Boreal Forest represents
one of the best global opportunities for
conservation of large intact forest areas.
Perhaps most importantly, it also acts as
a vital storehouse of carbonâholding vast
amountsâwhich is critical for battling
climate change.
Canadaâs
Boreal Forest:
One of the Worldâs
Largest Ancient
Forests
Consuming Canada's Boreal Forest:
The chain of destruction from logging companies to consumers
Greenpeace
13
Canadaâs Boreal Forest is a giant store-
house of 47.5 billion tons of carbonâseven
times the amount of the entire worldâs
annual fossil fuels emissions.
1
In fact, the
forest stores between seven and eleven
per cent of the worldâs terrestrial biospheric
carbon.
2
Temperate and tropical forests,
with a few exceptions, store most of their
carbon in live tree tissues but an average
of 84 per cent of the carbon in boreal
forests is found in the soil.
3
When forests
are logged these soils are disturbed and
dry out,
4
releasing large amounts of green-
house gases, including carbon dioxide (CO2),
into the atmosphere.
5
The United Nationsâ Intergovernmental
Panel on Climate Change (IPCC) says
that as much as 25 per cent of the worldâs
greenhouse gas emissions come from
forestry and deforestation, with logging,
mining and agriculture expansion account-
ing for much of this.
6
In Canada, the
impacts of logging are significant.
Additionally, some forest stands take more
than a century to recover to preharvest car-
bon storehouse levels after logging.
7, 8
As
old and ancient forest areas in the southern
Boreal Forest continue to be the focus of
logging activity, carbon stocks are dimin-
ished. Older forests hold more carbon in
their trees and soils.
9
Logging and other
forms of development in Canadaâs forests,
including the Boreal Forest, have a signifi-
cant impact on the countryâs emissions.
As natural ecological processes are
best maintained by forest areas that are
intact, large-scale protection of the Boreal
Forest is needed, particularly in the face
of increasing climate change. Already the
impacts of climate change are being felt
in the Boreal Forest, with species migration
and increases in the scale and frequency
of insect infestations, drought and forest
fires leading to significant change.
10, 11, 12
We now know that forest areas that are
intact are better equipped to mitigate
these impacts.
Additionally, scientists now fear that
the steady rise in the temperature of the
atmosphere and the drying of the Boreal
Forest could lead to increased forest fires
and a catastrophic release of carbon diox-
ide from the storehouses of the peatlands
and soils of the forest, further worsening
climate change.
âClimate Change threatens the
basic elements of life for people
around the worldâaccess to water,
food production, health and use of
land and the environment.â
13
âAction to preserve the remaining
areas of natural forest is needed
urgently. Large scale pilot schemes
are required to explore effective
approaches to combining national
action and international support.â
14
â
The Economics of Climate Change:
The Stern Review
, 2007
Consuming Canada's Boreal Forest:
The chain of destruction from logging companies to consumers
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Boreal Forest and
Climate Change
Boreal Forest and
Climate Change
18
Current Woodland
Caribou Occurrence and
Intact Boreal Forest
Landscapes
in Quebec
Current Woodland
Caribou Occurrence and
Intact Boreal Forest
Landscapes
in Ontario
Major products exported from Canadaâs forests include softwood lumber, newsprint,
wood pulp, wood panels (plywood, etc.), paper and paperboard. In 2005, the total value
of exports was CDN$41.9 billion (US$37.7 billion). Eighty per cent of exports went to the
United States, followed by the European Union and Japan as secondary markets.
1
Forest
products are Canadaâs third largest export, both to the United States and Europe.
2, 3
Logging clears over 700 thousand hectares (over 1.5 million acres) in Canadaâs Boreal
Forest each year. This includes thousands of kilometers of roads, which contribute to
ongoing fragmentation of and damage to wildlife habitat as well as increased risk of
forest fires.
Almost all of Canadaâs Boreal Forest is publicly owned and managed by provincial
and territorial governments and approximately half of the treed Boreal Forest has already
been allocated or licensed to logging companies. The heaviest development is concen-
trated in the southern reaches of the forest, which also are the most productive wildlife
habitat. In the areas where logging is occurring, over 90 per cent of the forest is being
subjected to ecologically destructive clearcuts, with individual cuts sometimes extending
over 10,000 hectares, or approximately 17,000 football fields. This makes them some of
the largest clearcuts in the world. A further worry is that logging companies, in a quest
for access to more of the Boreal Forest, are beginning to seek allocations that will push
the cut line ever more northward into the remaining intact areas.
A disappearing forest means increased threats to the survival of the wildlife species that inhabit
it. Already, the Labrador marten, wolverine, woodland caribou, eastern wolf and cougar
are listed on endangered species lists in Canada, due to forest loss and fragmentation.
4
Cutting Down the
Boreal Forest
Consuming Canada's Boreal Forest:
The chain of destruction from logging companies to consumers
Greenpeace
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While many animal populations suffer from intensified industrial activity and deforestation, some boreal species
are more immediately vulnerable, particularly those that depend on old-growth forest areas. The majestic wood-
land caribou, a Canadian iconic animal, emblazoned on the countryâs 25-cent-piece, is in many respects a key
indicator species, signalling that all is not well in the Boreal Forest.
The range of woodland caribou in northern Ontario for example, has receded dramatically over the past century
through the encroachment of human development and increased habitat disturbance and alteration. Across the
Boreal Forest region in Canada, more than 23 per cent of the original caribou habitat has been lost.
5
This has led
many to refer to the plight of the caribou as a âslow-motion crisis.â
6
Caribou require very large areas of mature,
coniferous forest; industrial logging that creates a fragmented forest landscape has taken a serious toll on caribou
populations.
7
In Ontario, caribou range has receded approximately 34 kilometers (21 miles) per decade in the
past century, and there has been a widespread loss of habitat.
8
In fact, so much habitat has been lost in the last
20 years that scientists studying woodland caribou fear that if large tracts of intact Boreal Forest are not protect-
ed, extinction of the species in Ontario could happen by the middle of this century.
9
The situation is similar in
other provinces, such as Quebec.
Woodland caribou in Canada were first considered a ârareâ species in 1984, by the federal Committee on the
Status of Endangered Wildlife in Canada, and in 1995 their status worsened to âvulnerable.â In 2000, the wood-
land caribouâs status was declared to be âthreatenedââlikely to face imminent extinction if threatening factors
are not reversed.
10
Caribou researchers and experts suggest that the only way to help protect caribou populations in the Boreal
Forest survive is to protect intact forest where there is critical caribou habitat. The refuges needed for wood-
land caribou are large, with a median area of 9,000 km2(3,475 mi2) required for Canadian populations and a
surrounding buffer zone of intact forest 13 kilometers (8.1 miles) wide; this is a much larger area than what
is currently set aside as protected areas for caribou in provinces such as Ontario and Quebec.
11
Woodland
Caribou
There is no doubt that the forestry industry in Quebec and Ontario is a large employer,
though this has diminished considerably in recent years. The decline in employment has
no single root cause but is due to a myriad of factors, including: the recent Canada-US
softwood lumber dispute; the rising value of the Canadian dollar, which affects exports to
the US market; drops in the rate of new home building in the US; the low price of lumber;
decreased demand and low prices for newsprint; increased fuel and electricity costs; the
low productivity of mills and processing facilities; and increasing foreign competition.
1
Many of the internal reasons for the decline in jobs in the Canadian forest industry could
have been avoided if forests, and the many communities that depend on them, had been
managed in a more sustainable fashion. Now, major investments are needed in research
and development to help the industry become more innovative and to support improve-
ments in forest management approaches. There is also a need to develop value-added
forest products, encourage secondary and tertiary processing of pulp and lumber,
increase the FSC certification of forests to capture growing green markets, and increase
the amount and scale of protected areas.
Consuming Canada's Boreal Forest:
The chain of destruction from logging companies to consumers
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Decreasing Forest-
sector Employment
Greenpeace
23
Consuming Canada's Boreal Forest:
The chain of destruction from logging companies to consumers
Aboriginal peoples are the primary inhabitants of the Boreal Forest region, across which
an estimated one million people live in more than 600 First Nations communities.
1
There has
been growing controversy in the Boreal region with regard to First Nations communities,
many of which have launched legal challenges to have treaty rights and land claims respect-
ed and to equitably share in benefits from resource extraction as well as conserve ecosys-
tems on which they rely. Because of historic lack of control over resources, and systemic
neglect and abuses by corporations and the Canadian federal and provincial governments,
many communities face extreme poverty, lack of suitable health care and chronic unemploy-
ment. This is exacerbated by ongoing conflicts with logging companies such as Abitibi-
Consolidated and Kruger, who do inadequate consultation with First Nations communities
before proceeding with logging in their traditional territories. This logging is sanctioned by the
provincial governments of Ontario and Quebec, who hand out cutting rights to the companies.
In June 2007, Amnesty International revealed that Canada, despite its international image of
protector of human rights, was stalling negotiations at the United Nations on the adoption of
the Declaration on the Rights of Indigenous Peoples. Canada and Russia were the only two
members of the 47-country Human Rights Council that voted against the UN declaration.
2
First Nations:
Left Out of Forest
Management
Consuming Canada's Boreal Forest:
The chain of destruction from logging companies to consumers
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The two most critical and threatened
areas of the intact Boreal Forest lie in
the northern latitudes of the Canadian
provinces of Ontario and Quebec. Owned
by the provinces, who hold the forests in
trust for their citizens and who dictate the
management of the forests, these areas
have many highly valuable attributes and
are home to critical caribou habitat and
large carbon reservoirs.
Unfortunately, the scale of destruction
in these last remaining intact areas is massive
and happening rapidly, and because of this
there is little time to waste. The destruction
is being led by a handful of logging com-
panies who have been allocated vast
tracts under licenses issued by the
provinces. These companies feed the
demand from the international and
Canadian marketplace.
In 2005, Ontario exported CDN$8.1
billion (US$7.8 billion) of forest products
to the United States and CDN$92 million
(US$88.2 million) to Europe. Quebec
exported CDN$10 billion (US$9.6 billion) of
forest products to the United States and
CDN$684 million (US$655 million) to Europe
that same year.
1
More than 25 million cubic
meters and 43 million cubic meters of
roundwood was harvested from Ontario
and Quebec respectively in 2004, with
most of this coming from the Boreal
Forest.
2
Thus a mammoth amount of
Boreal Forest products is being consumed
in the US and European markets and this is
having a devastating effect in this region.
As logging increases, the chances of pre-
serving large intact areas of Boreal Forest
diminish significantly.
In a twelve-year study period from 1989
to 2001, according to satellite mapping
and analyses done by Global Forest
Watch Canada, nearly one million hectares
of forest in Quebec and 500,000 hectares of
forest in Ontario had been fragmented
due to logging and other development.
3
This damage to intact forest areas, driven
by the abovementioned global demand
for paper and lumber products, has been
occurring for so long and to such an
extent that less than 14 per cent of the
intact Boreal Forest in Quebec and 18
per cent in Ontario remains.
4
In February 2007, the Commission for
Environmental Cooperation, an international
body created by the governments of
Canada, Mexico and the United States to
promote the effective enforcement of envi-
ronmental law, found serious deficiencies in
Ontarioâs management of its public forests
to protect wildlife.
5
In Quebec the situation
is similar, with the Commission for the
Study of Public Forest Management in
Quebec, better known as the Coulombe
Commission, reporting in December 2004
that all forests in the province had been
over-harvested and recommending an aver-
age 20 per cent reduction in allowable cut
levels. The Commission also recommended
that eight per cent of the provinceâs Boreal
Forest be protected by 2006, and that 12
per cent of the Boreal Forest be protected
by 2010.
6
As of July 2007, less than five
per cent of the Boreal in Quebec is protected
from development.
Because the companies operating in
these forests are essentially renting the
land from the people of Ontario and
Quebec, Greenpeace believes they have
a duty to maintain the forests as healthy
ecosystems and ensure the long-term
sustainability of these public lands on
which they operate. Furthermore, much
of public land, known as Crown Land, is
in dispute and under land claim by many
First Nations communities, who cite treaty
and tradional rights. As stewards of the
forests, the Ontario and Quebec govern-
ments have a duty to ensure that logging
companies are fulfilling these obligations.
Unfortunately these governments are not
taking their responsibilities seriously and
the Boreal Forest is paying the price.
Consuming Canada's Boreal Forest:
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The Provinces
of Ontario
and Quebec:
The Heart
of Boreal
Destruction
The largest clearcut in the Quebec region surveyed
by Global Forest Watch covered an area equal to
approximately seventeen times the size of the Island
of Manhattan.
82 per cent of the Boreal Forest in Ontario has been
fragmented or degraded.
86 per cent of the Boreal Forest in Quebec has been
fragmented or degraded.
Only 9 per cent of the Boreal Forest in Ontario is
protected from industrial development and further
fragmentation.
Less than 5 per cent of the Boreal Forest in
Quebec is protected from development and further
fragmentation.
Forest Lost in
Quebec and Ontario
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International
Exports
Boreal Forest in
Ontario and Quebec
There is no question that the state of the Boreal Forest in both Canadian provinces of
Ontario and Quebec is a dire one, with what remains of intact forest areas quickly disap-
pearing. Provincial governments are to blame for much of the mismanagement and for not
enforcing the existing authority they have to maintain the long-term health of forest ecosys-
tems. However, it is the logging companies that bear a large amount of responsibility for
skirting management guidelines and carrying out the destruction in the forest. The logging
companies listed in this report, Abitibi-Consolidated, Bowater, and Kruger, are the worst in
a bad scene. SFK Pulp, which does not log but purchases most of its fibre from Abitibi-
Consolidated through a twenty-year purchasing agreement, bears much responsibility as
well. Together these companies control large amounts of forest in Ontario and Quebec,
carry out large-scale clearcuts, log in intact forest areas and caribou habitat, are
embroiled in controversy with First Nations communities, and are driving the
destruction of the Boreal Forest.
Consuming Canada's Boreal Forest:
The chain of destruction from logging companies to consumers
Greenpeace
30
The Logging and
Pulp Companies
First Nations
Controversy:
Grassy Narrows
Aboriginal
Communityâ
A Case Study
The Whiskey Jack Forest Management Unit is one
million hectares of Boreal Forest located in northwestern
Ontario, near the city of Kenora and bordering with the
province of Manitoba. Abitibi-Consolidated received
Canadian Standards Association (CSA) certification for
its 2004â2024 Whiskey Jack Forest Management Unit
plan in 2004 despite a severely degraded forest and
ongoing and serious social conflicts with the traditional
land owners, the Grassy Narrows First Nation communi-
ty. The Grassy Narrows First Nation has been maintain-
ing a roadblock to protest the logging in the Whiskey
Jack Forest since December 2002 (it continues to date
of publication). The community asserts that âindustrial
forest management is adversely affecting their
livelihoods, impinging on their constitutionally pro-
tected Aboriginal and treaty rights, and affecting
the health of fish and wildlife populations on which
the community depends.â
2
Only 5.7 per cent of the forested
land is protected from logging.
Only 4.6 per cent of the forest
remains intact.
Only 6.3 per cent of the forest
remains as old growth,
with much of the forest younger
than 40 years.
3
Whereas credible sustainable forest management
certification like that of FSC would have called for
tangible actions to redress the grievances of this
Aboriginal community, the company received CSA
certification
4
with only commitments to procedural
steps such as issuing invitations and providing train-
ing to Abitibi staff. Intact and old-growth forest areas
in the Whiskey Jack forest remain threatened.
Consuming Canada's Boreal Forest:
The chain of destruction from logging companies to consumers
Greenpeace
31
Abitibi-
Consolidated
and Bowater
Merger
Abitibi-Consolidated
Total Revenue:
CDN$4.8 billion (US$4.3 billion) (2006)
Head Office:
Abitibi-Consolidated Inc.
1155 Metcalfe Street, Suite 800
Montreal, Quebec, Canada H3B 5H2
Telephone: (514) 875-2160
Fax: (514) 394-2272
www.abitibiconsolidated.com
A.TO and ABY.NYSE
CEO and President:
John W. Weaver
Abitibi-Consolidated supplies customers in some 70
countries with newsprint, commercial printing papers,
and wood products from a network of 19 paper mills,
20 sawmills, four remanufacturing facilities and two
engineered wood facilities located in Canada, the United
States and the United Kingdom. Abitibi employs about
13,500 people and has licenses to approximately 16.8
million hectares (42 million acres) of forest in Canada,
an area about the size of the US state of Florida.
1
Abitibi supplies over 1,600 customers worldwide. In 2004,
its newsprint, value-added roundwood papers and wood
products segments contributed 55 per cent, 27 per cent
and 18 per cent, respectively, to its consolidated sales.
Products:
4.3 million tonnes of newsprint; two million
tonnes of commercial printing papers, including insert,
directory, catalogue, magazine and book papers; two
billion board feet of lumber products, including flooring,
housing and roofing materials, and bed boxsprings.
Logging Activity:
Abitibi has the largest amount of for-
est holdings in Quebec and Ontario combined, with 14.1
million hectares (34.8 million acres) of the allocated forest.
It currently logs in intact Boreal Forest and in caribou habi-
tat. After decades of Abitibi severely altering and fragment-
ing the land under its tenure, only 28.7 per cent of the
area in Quebec under its management and 20 per cent of
its forestlands in Ontario remain intact. None of Abitibiâs
forested lands is certified to the standards of the Forest
Stewardship Council.
Bowater
Total Revenue:
CDN$3.9 billion (US$3.5 billion) (2006)
Head Office:
Bowater Incorporated
55 E. Camperdown Way
Greenville, South Carolina, USA 29601
Phone: (864) 271-7733
Fax: (864) 282-9482
www.bowater.com
BWX.TO and BOW.NYSE
CEO and President:
David J. Paterson
Bowater is a producer of coated and specialty papers
and newsprint. In addition, the company sells bleached
market pulp and lumber products. Bowater employs
approxi- mately 7,000 people and has 12 pulp and paper
mills in the United States, Canada and South Korea. In
North America, it also operates one converting facility and
owns ten sawmills. Bowaterâs operations are supported
by approximately 308,000 hectares (763,000 acres) of
timberlands owned or leased in the United States and
Canada and 11 million hectares (28 million acres) of
timber cutting rights in Canada.
Logging Activity:
Bowater currently logs in intact
Boreal Forest and in caribou habitat in Ontario and
Quebec. Only 34.6 per cent of the area licensed to
Bowater in Quebec and 33.9 per cent of its tenures in
Ontario remain intact. Bowaterâs tenures in Ontario are
certified through the Sustainable Forestry Initiative (SFI).
SFI does not adequately protect ecological values and
the rights of workers, communities, and indigenous
peoples or require adequate verification of companiesâ
compliance with relevant laws and policies.
5
None of
Bowaterâs forested lands is certified to the standards
of the Forest Stewardship Council.
Abitibi-Consolidated and Bowater entered into agree-
ment in 2006 to merge their companies. The merged
company will create the third-largest public paper and
forest products company in North America, the eighth-
largest in the world. Current Abitibi CEO John Weaver
will become Executive Chairman and current Bowater
CEO David Paterson will become President and CEO
of the merged company. The merger is expected to be
finalized sometime in 2007.
The beautiful, pristine old-growth forests of RenĂŠ Levasseur Island are being clearcut by Kruger. Covering over
240,000 hectares (593,000 acres) four times the size of the city of Toronto, RenĂŠ Levasseur is home to various animal
and plant species, many of them rare and endangered, including woodland caribou, American marten, black-backed
woodpecker, three-toed woodpecker, Canadian lynx, wolf, and wolverine. The island was formed by a meteorite five
kilometers (three miles) across that struck the earth 214 million years ago, and is the fourth-largest impact crater found
anywhere on the earth.
RenĂŠ Levasseur Island has been proposed as a national park of Canada (twice), as an ecological reserve, and as an
exceptional geological site, and was included in a proposed world biosphere reserve project, All of these proposals
aimed to protect the Island from shore to shore. It is also the part of the ancestral territory of the Innu First Nationsâ
community of Pessamit.
The Innu of Pessamit have pledged to keep RenĂŠ Levasseur pristine and intact, and have taken the Quebec govern-
ment and the logging company Kruger to the provinceâs highest court in order to have their ancestral rights recognized.
This litigation is currently ongoing (at time of publication). Kruger has proposed logging 80 per cent of the island.
Quebecâs
RenĂŠ Levasseur
Island
Gets
Trashed
Kruger
Total Revenue:
CDN$2.6 billion (US$2.3 billion) (2005)
6
Head Office:
Kruger
3285 chemin Bedford
Montreal, Quebec, Canada H3S 1G5
Telephone: (514) 737-1131
Fax: (514) 343-3124
www.kruger.com
CEO and Chairman:
Joseph Kruger II
Kruger is a private company without shareholders and
as such not listed on any stock markets. It is owned
by the Kruger family and was founded by Joseph
Kruger in 1904. Josephâs grandson, Joseph Kruger II,
has been serving as chairman of the Board and CEO
for over 20 years.
Today, Kruger is a major forest products company
engaged in the manufacturing and sale of newsprint,
specialty papers, lightweight coated paper, directory
paper, tissue, recycled linerboard, corrugated contain-
ers, lumber and other wood products. Kruger has
operations in the Canadian provinces of Quebec,
Ontario, Alberta, British Columbia, and Newfoundland
and Labrador, as well as the United States and the
United Kingdom. Kruger employs over 10,500 people.
Products:
Kruger produces 1.6 million tonnes of
paper annually out of mills located in Bromptonville and
Trois-Rivières, Quebec; Cornerbrook, Newfoundland; and
Manistique, Michigan. In 2001, 84 per cent of the produc-
tion went to the United States, 6.5 per cent to Europe,
6 per cent to Asia, and 3 per cent to Latin America.
7
The Tissue Group division of Kruger includes four
Scott Paper mills and converting facilities in Canada,
and markets products under a number of highly recog-
nizable brands, including Cashmere, Purex, Scotties,
ScotTowels, White Cloud, and White Swan.
Logging Activity:
Less than 48 per cent of the total
area under Kruger management in Quebec and Ontario
remains intact. Kruger is involved in severe controversy
on the Island of RenĂŠ-Lavasseur, where logging is car-
rying on not only in intact forest areas but also in
important caribou habitat and without respect for the
rights of traditional land owners, the Innu of Pessamit.
None of Krugerâs forested lands is certified to the
standards of the Forest Stewardship Council.
SFK Pulp
Total Revenue:
CDN$236 million (US$212 million) (2006)
Head Office:
SFK Pulp Fund
4000 Saint-Eusebe Road
Saint-FĂŠlicien, Quebec, Canada G8K 2R6
Phone: (418) 679-8585
Fax: (418) 679-7371
www.sfk.ca
SFK.UN (Toronto), SFK.DB (Toronto)
CEO & President:
AndrĂŠ Bernier
SFK Pulp is one of lowest-cost northern bleached soft
kraft (NBSK) pulp producers in North America, producing
375,000 tonnes annually. Originally owned by Donohue,
SFK was spun off from Abitibi-Consolidated in 2002.
Abitibi fully divested in February 2004.
Since 2002, a 20-year fibre supply agreement has
been in place between Abitibi and SFK: Abitibi sup-
plies nearly all of SFKâs wood chips for pulp manufac-
ture, worth nearly CDN$92 million (US$83 million), and
in turn it also buys some of SFKâs pulp.
Logging Activity:
Though SFK Pulp does not itself
log forests, as one of the largest customers of Abitibi-
Consolidated and recently owned by that company,
it has a considerable impact on the Boreal Forest in
Quebec. Most of the chips that Abitibi-Consolidated
supplies under its 20-year fibre supply agreement with
SFK Pulp originate in intact forest areas in the Lac St-Jean
region of Quebec located 500 km (310 miles) north-
east of Montreal. SFK also receives chips from
Bowater and Kruger.
Consuming Canada's Boreal Forest:
The chain of destruction from logging companies to consumers
Greenpeace
32
TH A
pr
il 2007
Roberval
MONTREAL
La DorĂ
Girardville
SFK Pulp
(Saint-Felicien)
QUEBEC CITY
Lac-Saint-Jean Region
areas of logging
Abitibi-Consolidated
saw mills
St Thomas
Chibougamau
Province of
Quebec, Canada
Europe
Stora Enso
paper mill Kabel,
Germany
Consuming Canada's Boreal Forest:
The chain of destruction from logging companies to consumers
Greenpeace
33
Consuming Canada's Boreal Forest:
The chain of destruction from logging companies to consumers
Greenpeace
34
Abitibi, Bowater and
Kruger Forest
Tenures Operating
as One of the Top 3
Companies Based on
Volume Allocated
Ontario
Consuming Canada's Boreal Forest:
The chain of destruction from logging companies to consumers
Greenpeace
35
Quebec
Consuming Canada's Boreal Forest:
The chain of destruction from logging companies to consumers
Greenpeace
36
Logging Companies
eg. Abitibi-Consolidated,
Kruger, Bowater...
Saw Mills
eg. Abitibi-Consolidated,
Kruger, Bowater...
Lumber Processor
eg. Sealy, La Scala Bedding...
Lumber Wholesaler
eg. 84 lumber...
Pulp & Paper Mills
eg. SFK Pulp, Kruge
r,
Abitibi-Consolidated...
Printers
eg. Quad Graphics,
RR Donnelley, St Yves...
Paper Producer
eg. Stora Enso, Verso...
Paper Processor
eg. Scott Paper / Kruger
tissue products...
wood chips
Canadaâs
Boreal Forest
retailer
office supplies/copy
consumer
Generic Chain
of Custody
This chart offers a visual representation of the chain
of destruction from forest to logging company to mills
to processors, customers and individual consumers.
Consuming Canada's Boreal Forest:
The chain of destruction from logging companies to consumers
Greenpeace
37
Publishers
eg. Time Inc., Penguin Group USA,
Harlequin...
Retailer
eg. Toys âRâ Us, Sears /
Lands' End, Wal-Mart...
Consumers
Do it yourself store
eg. Loweâs, Rona...
Office Supply/Copy
eg. OfficeMax, Grand & Toy...
e supplies/copy
onsumer
Companies across the world form the next part of the chain of destruction of the
Boreal Forest. Some of these companies buy pulp, paper and lumber directly from Abitibi-
Consolidated, Kruger, Bowater, and SFK Pulp. Others are further down the chain and pur-
chase products from the direct customers of the logging companies. Though it may seem
as though companies less immediately linked to logging are less responsible for forest
destruction, it is important to bear in mind that every purchase at every link contributes to
the destruction of ancient forests.
Without demand, there is no supply
. The financial health
of Canadian logging companies is dependent on their international sales, and therefore US,
UK, German and other international customers have a critical role to play in curbing
destruction of the Boreal Forest.
The products being manufactured and produced by the logging and pulp companies are
numerous and widely consumed. They include the newspapers, books and magazines read
by millions of people each day, flyers and advertising circulars distributed throughout North
America and Europe, timber products in home improvement stores across North America,
facial tissue and toilet paper flushed down toilets around the world, and copy paper in office
printers in most cities. The manufacture of these products forms the penultimate link in the
long chain of Boreal Forest destruction.
Consuming Canada's Boreal Forest:
The chain of destruction from logging companies to consumers
Greenpeace
38
The Corporate
Customers
Consuming Canada's Boreal Forest:
The chain of destruction from logging companies to consumers
Greenpeace
39
American Color Graphics
(printer)
Total Revenue:
CDN$479 million (US$435 million) (2006)
Head Office:
ACG Holdings, Inc.
100 Winners Cir.
Brentwood, TN 37027-5012 USA
Phone: (615) 377-0377
Fax: (615) 377-0370
www.americancolor.com
CEO:
Stephen M. Dyott
American Color Graphics is one of North Americaâs
largest printing companies. It currently operates eight
commercial plants and many customer locations across
North America.
Destruction of the Boreal Forest:
American Color
Graphics prints some of its varied products on Abical,
an Abitibi-Consolidated paper designed for printing
inserts, flyers, catalogues and magazines. This paper is
manufactured in KĂŠnogami and Laurentides, Quebec,
and Fort Frances, Ontario, and is linked to destructive
logging in intact forest areas and caribou habitat.
Customers:
American Color Graphics supplies news-
paper ad inserts for about 250 companies, and prints
the Sunday comics for over 100 newspapers. American
Color Graphics also prints many TV listings, local news-
papers, and comic books, such as the well-known
Marvel Comics.
Best Buy
(retail electronics store)
Total Revenue:
$CDN 3.2 billion ($US 3.1 billion) (2006)
Head Office:
Best Buy Co., Inc.
7601 Penn Ave S.
Richfield, MN 55423
Phone: (612) 291-1000
www.bestbuy.com
NYSE: BBY
CEO:
Brad Anderson
Best Buy Co., Inc is North Americaâs largest specialty
retailer of consumer electronics, personal computers,
entertainment software and appliances. Best Buy oper-
ates more than 1,150 retail stores across the United
States, Canada and in parts of China. They include
Future Shop, Geek Squad, Pacific Sales Kitchen and
Bath Centers, Magnolia Audio Video among other outlets.
Products:
Best Buy primarily sells home electronics
and other related products.
Destruction of the Boreal Forest:
Best Buyâs
catalogues/inserts are printed by Quebecor World
in Winchester, VA on Abical produced by Abitibiâs
Laurentide Mill. Abitibi-Consolidated logs in intact
Boreal Forest.
Hachette Book Group, USA
(formerly Time Warner Books)
(book publisher)
Total Revenue:
Of parent company Lagardère,
CDN$1.76 billion (US$1.6 billion) (2006)
Head Office:
Lagardère SCA
1271 Avenue of the Americas
New York, NY 10020 USA
Phone: (212) 522-7200
Fax: (212) 522-7989
www.hachettebookgroup.com
Euronext Paris: MMB
CEO:
David Young
Hachette Book Groupâformerly Time Warner Book
Group USAâis the fifth-largest American book publish-
er. It was acquired by French publishing giant
Lagardère in 2006; the deal also included Warner
Books, now renamed Grand Central Publishing (GCP).
Imprints of GCP include Business Plus and Wellness
Central, while Hachette operates well-known off-shoot
Little, Brown and Company.
Products:
Some recent best-sellers on the Grand
Central Publishing label include
America: The Book
(by
the writers of
The Daily Show
), Tiger Woodsâ
How I Play
Golf
and Michael Mooreâs books, just to name a few.
Destruction of the Boreal Forest:
Hachette books are
printed on alternative book cream paper manufactured by
Abitibi-Consolidated. Abitibi-Consolidated logs in intact
Boreal Forest and caribou habitat.
Consuming Canada's Boreal Forest:
The chain of destruction from logging companies to consumers
Greenpeace
40
Landsâ End
(retailer/catalogue)
Total Revenue:
Of parent company Sears Holdings,
CDN$58 billion (US$53 billion) (2006)
Head Office:
Sears Holdings Corporation
1 Landsâ End Lane
Dodgeville, WI 53595 USA
Phone: (608) 935-9341
Fax: (608) 935-4831
www.landsend.com
SHLD.NASDAQ
President:
David McCreight
This classic American apparel company was founded in
1963 as a mail order company. Today, while operating
about a dozen retail stores, the company still does most
of its business through mail order. It was bought by
Sears in 2002, and now represents the mail order por-
tion of the Sears Holdings Corporation.
Products:
Landsâ End prints seven catalogues, including
specialty school uniform and corporate sales catalogues.
Destruction of the Boreal Forest:
The Landsâ End
catalogue is printed in part using paper from UPM
Kymmeneâs Blandin mill. This mill sources pulp from
Bowaterâs Thunder Bay mill, which in turn is known to
be sourcing directly from caribou habitat.
Sears also sources paper for its catalogue from Versoâs
Bucksport mill, which is supplied with pulp by SFK Pulp,
and directly from Abitibi.
Loweâs
(home improvement store)
Total Revenue:
CDN$52 billion (US$46.9 billion) (2006)
Head Office:
Loweâs Companies, Inc.
1000 Loweâs Blvd.
Mooresville, NC 28117 USA
Phone: (704) 758-1000
Fax: (336) 658-4766
www.lowes.com
LOW.NYSE:
CEO:
Robert A. Niblock
The number-two home improvement retailer in the
United States, Loweâs has 1,380 stores in 49 US states.
It has announced plans to expand into Canada in 2007
and Mexico in 2009.
1
It is currently ranked 42nd on the
Fortune 500 list.
Products:
Loweâs sells a variety of lumber products,
some of which have been traced back to the Boreal
Forest through Abitibi-managed forests. It also stocks
a flooring product from Longlac, Ontario, called Subflor,
which is manufactured using Kruger-harvested wood.
Destruction of the Boreal Forest:
Loweâs carries
Subflor from the Longlac mill,which is supplied by
Kruger, and lumber from Abitibi-Consolidatedâs
Roberval mill. Abitibi-Consolidated and Kruger are
directly involved in Boreal Forest destruction and
logging in intact forest areas.
Menards
(home improvement store)
Total Revenue:
CDN$5.7 billion (US$5.5 billion)
-estimated-
2
Head Office:
Menard Inc.
4777 Menard Dr.
Eau Claire, WI 54703-9604 USA
Phone: (715) 876-5911
Fax: (715) 876-2868
www.menards.com
CEO:
Charlie Menard
Menard, Inc., is a private company and is not publicly
traded on the financial markets. It is a home improve-
ment chain headquartered in Eau Claire, Wisconsin,
with over 200 stores in the midwestern United States.
It is believed to be the third-largest home-center chain
in the United States, behind Home Depot and Loweâs.
Menards has an estimated 45,000 employees.
Products:
Home improvement products such as
building materials, tools and hardware. Menards
carries lumber coming from the Canadian Boreal
as well as flooring.
Destruction of the Boreal Forest:
Menards carries
lumber from Bowater as well as the Subflor product
from the Longlac mill in Ontario which is supplied by
Kruger. Both companies are logging in intact Boreal
Forest and in caribou habitat.
OfficeMax
(previously Boise Office Products)
(office supply store)
Total Revenue:
CDN$9.8 billion (US$8.9 billion) (2006)
Head Office:
OfficeMax
263 Shuman Blvd.
Naperville, IL 60563 USA
Phone: (630) 438-7800
Fax: (630) 864-4422
www.officemax.com
OMX.NYSE
CEO:
Sam K. Duncan
OfficeMax, previously Boise Office Products, is the num-
ber-three office supply store in the United States, with
over 900 stores across the US, Puerto Rico, and the US
Virgin Islands. Internationally, OfficeMax operates stores
in Mexico, and owns Canadaâs biggest office supply
company, Grand & Toy.
Products:
Office and copy paper.
Destruction of the Boreal Forest:
OfficeMax-Boiseâs
International Falls mill gets pulp directly from Abitibiâs
Fort Francis, Ontario, mill. Abitibi-Consolidated logs in
intact Boreal Forest.
Consuming Canada's Boreal Forest:
The chain of destruction from logging companies to consumers
Greenpeace
41
Penguin Group USA
(book publisher)
Total Revenue:
Of Pearson plc (parent company of
Penguin Group), CDN$1.7 billion (US$1.6 billion) (2006)
Head Office:
Penguin Group USA
375 Hudson Street
New York, NY 10014 USA
Phone: (212) 366-2612
Fax: (212) 366-2679
www.penguingroup.com
PSO.NYSE
CEO:
John C. Makinson (Penguin Group)
President:
Susan Peterson Kennedy (Penguin Group USA)
A subsidiary of publishing giant Pearson plc, the
Penguin Group is an international business with major
operations in eight countries. The Penguin Group is the
worldâs second-largest English-language trade-book
publishing house and in 2006 its sales represented 19
per cent of Pearsonâs total sales. Penguin Group USA
was founded in 2004 with the merger of Penguin Books
USA and The Putnam Berkley Group. While Pearson plc
was one of the first publishing houses to develop and
release a paper procurement policy that dealt with forest
conservation and applied to all subsidiaries and groups,
Penguin Group USA has not implemented this policy to
any large degree.
Products:
The firm publishes trade books, as well as
operating numerous imprints, including Puffin books,
Alpha Books (which publishes the
Complete Idiotâs
Guide
series) and
Rough Guides
.
Destruction of the Boreal Forest:
Penguin Group
USA prints books on paper from Abitibi-Consolidated
and Bowater, which log in intact forest areas and
caribou habitat.
Quad/Graphics
(printer)
Revenue:
CDN$2.1 billion (US$1.9 billion) (1995)
3
Head Office:
Quad/Graphics Inc.
N63 W23075 State Hwy. 74
Sussex, WI 53089-2827 USA
Phone: (414) 566-6000
Fax: (414) 566-4650
www.qg.com
CEO:
J. Joel Quadracci
Quad/Graphics is one of the largest privately owned
printing companies in the world and the third-largest
printer in the United States. Operating out of the United
States, Quad/Graphics currently employs 12,000
people world-wide.
Products:
Quad/Graphics prints primarily catalogues,
flyers and magazines.
Destruction of the Boreal Forest:
While Quad/Graphics was the first American commercial
printer to be FSC-certified, it continues to purchase
Krukote-brand paper from Kruger mills in Quebec linked
to the destruction of intact areas of the Boreal Forest.
Krukote is not certified by the FSC.
Customers:
Major customers include
Architectural
Digest
,
BusinessWeek
and
U.S. News & World Report
magazines, the L.L. Bean catalogue, and
Newsweek
magazine, which Quad/Graphics has been printing
since 1978.
Rona
(home improvement and hardware store)
Total Revenue:
CDN$4.5 billion (US$4 billion) (2006)
Head Office:
Rona, Inc.
220, chemin du Tremblay
Boucherville, QC J4B H7 Canada
Phone: (514) 599-5100
Fax: (514) 599-5110
www.rona.ca
RON.TO
CEO:
Robert Dutton
With 600 locations across Canada, Rona holds
16.4 per cent of Canadaâs $35 billion hardware and
renovation market. It operates as Canadaâs leading
home improvement retail store, with distribution
accounting for 40 per cent of its sales.
In 2006, Rona announced acquisitions representing 300
million dollars of annual retail sales, and with the recently
announced purchase of Nobel Tradeâan Ontario heat-
ing and plumbing wholesalerâ2007 sales are expected
to approach CDN$6 billion.
4
Products:
Rona sells a variety of lumber, flooring
and other wood products.
Destruction of the Boreal Forest:
Rona purchases
wood products from Abitibi-Consolidated, Bowater and
Kruger. These logging companies are directly involved in
Boreal Forest destruction and logging in intact forests.
R. R. Donnelley & Sons
(printer)
Total Revenue:
CDN$10 billion (US$9.3 billion) (2006)
Head Office:
R. R. Donnelley & Sons
111 S. Wacker Dr.
Chicago, IL 60606-4301 USA
Phone: (312) 326-8000
Fax: (312) 326-7156
www.rrdonnelley.com
RRD.NYSE
CEO:
Thomas J. (Tom) Quinlan III
R.R. Donnelley, founded in 1864, is the largest printer
in North America. In 2004, the company merged with
Moore Wallace Inc., a printing giant. Since then, R.R.
Donnelley has grown in size and scope, printing every-
thing from financial reports to direct mail.
Products:
R. R. Donnelley prints magazines,
catalogues, financial reports, direct mail and many
other paper products.
Consuming Canada's Boreal Forest:
The chain of destruction from logging companies to consumers
Greenpeace
42
Destruction of the Boreal Forest:
R.R. Donnelley
purchases large quantities of papers from Abitibi-
Consolidated mills in Ontario and Quebec linked to
the destruction of intact forest areas.
Customers:
R. R. Donnelleyâs customers include
companies in the advertising, financial services, health
care, retail, and technology industries. The company
has long-term contracts with Scotiabank,
World Book
Encyclopedia
, and Eddie Bauer
.
Stora Enso
(paper and forest products company)
Total Revenue:
CDN$21 billion (EURO14.6 billion)
(US$19 billion) (2006)
Head Office:
Stora Enso Deutschland GmbH
Moskauer Strasse 27
DE-40227 DĂźsseldorf, Germany
Phone: +49-211-581-00
Fax: +49-211-581-2887
www.storaenso.com
SEO.NYSE
Managing Director:
Henri Paakkari
Stora Enso is an integrated paper, packaging and forest
products company, producing publication and fine paper,
packaging board and wood products. The Group has
some 44,000 employees in more than 40 countries on
five continents.
Products:
The operations of Stora Ensoâs Publication
Paper Unit are grouped in three business areas:
newsprint and book paper, uncoated magazine paper
and pulp, and coated magazine paper. The newsprint
and book paper business area has mills in Europe and
North America producing newsprint, directory and
book paper.
The uncoated magazine paper and pulp unit operates
mills in North America, Germany, Belgium, Sweden and
Finland, producing uncoated machine-finished (MF),
super-calendered (SC) magazine paper and chemical
pulp. Uncoated magazine paper is used mainly for peri-
odicals and advertising material, such as inserts and
flyers, and is also suitable for mass-circulation prod-
ucts, such as TV magazines and catalogues. Chemical
pulp is mainly used as a reinforcement raw material in
the manufacturing process and some volume is sold on
the market.
Stora Enso is the worldâs second-largest producer of
magazine paper, representing 19 per cent of the market
in Europe, 14 per cent in North America, 3 per cent in
Asia, and 40 per cent in Latin America. It has annual
production capacity of 4.8 million tonnes. Its coated
magazine paper unit has mills in France, Germany,
Finland, the United States and Brazil.
Sustainability claims:
According to Stora Ensoâs
website, â[s]ustainability has been identified as one of
the key success factors in the [companyâs] business
strategy: Stora Enso aims at superior performance
and image in the area of sustainability. To succeed in
this, we need to ensure that we build accountability
into the way we actually work, thus creating long-term
value on an economically, socially, and environmentally
sustainable basis. We will do this by being transpar-
ent, and open to dialogue with our stakeholders.â
5
Destruction of the Boreal Forest:
Stora Enso is one
of the largest European pulp customers of SFK Pulp,
which buys chips from Abitibi-Consolidated originating in
intact areas of the Boreal Forest in Quebec. Stora Enso
supplies magazine and newspaper publishers throughout
Europe and North America with paper products.
Time, Inc.
(publisher)
Total Revenue:
Of parent company Time Warner, Inc.,
CDN$51 billion (US$46 billion) (2006)
Head Office:
Time Warner Inc.
1271 Avenue of the Americas
New York, NY 10020-1393 USA
Phone: (212) 522-1212
Fax: (212) 522-0023
www.timewarner.com
CEO:
Ann S. Moore
Time Inc. is the publishing division of Time Warner Inc.
and publishes magazines. Time Inc.âs magazines are
read over 340 million times each month world-wide.
This publishing arm accounts for 13 per cent of Time
Warnerâs revenues. In the UK, Time Inc. also operates
IPC Group Ltd., the top British magazine publisher.
Products:
Many well-known magazines, including
Sports Illustrated
,
People
and
Time
are published by
Time Inc. It is also responsible for operation of American
Expressâs line of publications, including
Travel & Leisure
and
Food & Wine
.
Destruction of the Boreal Forest:
Time Inc. prints on
coated paper made by Bowater with fibre that originates
at the Thunder Bay mill. This fibre comes from intact
areas of the Boreal Forest in Ontario.
Consuming Canada's Boreal Forest:
The chain of destruction from logging companies to consumers
Greenpeace
43
Toys âRâ Us
(retailer/catalogue)
Total Revenue:
CDN$12 billion (US$11 billion) (2006)
Head Office:
Toys âRâ Us, Inc.
1 Geoffrey Way
Wayne, NJ 07470 USA
Phone: (973) 617-3500
Fax: (973) 617-4006
www.toysrus.com
CEO:
Gerald L. (Jerry) Storch
This toy superstore chain holds the number-two position
for retail toy sellers in the United States, just behind
Wal-Mart. On top of its 590 American stores, Toys âRâ
Us operates over 1500 international stores, as well as
about 250 Babies âRâ Us stores. In 2005, the company
was sold for US$6.6 billion to two private equity firms,
Bain Capital LLC and Kohlberg Kravis Roberts & Co.,
and to real estate developer Vornado Realty Trust.
Destruction of the Boreal Forest:
Toys âRâ US
buys Krukote paper from Krugerâs Wayagamack Mill
in Quebec. Kruger logs in intact Boreal Forest and in
caribou habitat.
Verso
(paper manufacturer)
Total Revenue:
CDN$1.8 billion (US$1.6 billion) (2006)
Head Office:
Verso Paper Holding LLC
6775 Lenox Center Ct.
Memphis, TN 38115 USA
Phone: (877) 837-7606
www.versopaper.com
CEO:
Michael A. Jackson
Formerly International Paper, Verso produces paper for
magazines, catalogues and other commercial uses. The
company operates four paper mills in the United States,
the combined capacity of which is approximately 1.7
million tons of paper.
Products:
Verso produces a variety of chemically and
mechanically processed papers, which come in coated
or uncoated. The majority of Verso papers are used to
print either magazines or catalogues.
Customers:
Verso provides paper to over 100 clients.
Time, Inc
.,
Southern Living, People
and
Sports
Illustrated
magazines are all printed on Verso papers.
Catalogues printed on Verso papers include
Landsâ End
and
Eddie Bauer
.
Destruction of the Boreal Forest:
Verso buys
NBSK pulp from SFK Pulpâs Saint-FĂŠlicien Mill. SFK
receives 90 per cent of its chips for pulping from Abitibi-
Consolidated. Abitibi logs in intact Boreal Forest.
Other select customers of Abitibi-Consolidated,
Kruger, Bowater, and SFK Pulp, and thus part
of the Boreal Forest chain of destruction:
Axel Springer
Newspaper / magazine publisher
Capital One
Credit cards/finance
Circuit City
Retail electronics store
Coles â Indigo Books and Music
Book and magazine retail store
Druckhaus Ulm-Oberschwaben
Printer
Druckzentrum Osnabrueck
Printer
Harlequin Group USA
Book publisher
Houghton Mifflin
Book publisher
Intermedia Print
Printer
Koelner Stadt-Anzeiger - DuMont Schauberg Group
Newspaper
K-Mart
Retail store
La Scala Bedding
Home decorating company
Lanoga
Home improvement store
84 Lumber
Building materials and services supplier
to professional builders
Saarbruecker Zeitung - Holtzbrinck Group
Publisher
Syke Kreiszeitung Verlag
Newspaper
Sealy
Boxspring and mattress manufacturer
St Ives Direct UK
Printer
Valassis Communications
Junk mail management
Vertis
Junk mail management
Volksfreund Druck Trier - Holtzbrinck Group
Newspapers
Wal-Mart
Retail store
WAZ Essen
Newspapers
Weser-Ems-Druck
Printer
Consuming Canada's Boreal Forest:
The chain of destruction from logging companies to consumers
Greenpeace
46
The Greenpeace Forest campaign is working to end destructive logging practices and
permanently protect the Boreal Forest and the other last remaining ancient forests on Earth.
Greenpeace is striving not only to end the purchase and sale of products from companies
who destroy ancient forests but to encourage reduction of consumption and guide the
public toward purchases of products from environmentally and socially managed sources
(like those certified to the standards of the FSC), and those made from recycled and non-
wood fibres. Greenpeace does this by creating consumer and customer awareness of the
threats to the last ancient forests on the planet, including the Boreal Forest, and by trying
to shift the marketplace to become one that demands more environmental responsibility.
As this is achieved, we break the chain of destruction.
Ultimately, significant change on the ground occurs when the marketplace and citizens put
pressure on companies and governments to act responsibly. Citizens can do this by voting
strategically, lobbying politicians and governments, and by ending the purchase of destructive
forest products. Corporate customers can do this by suspending their purchase of products
from destructive logging companies and by lobbying for lasting protection of the Boreal Forest.
Breaking the Chain
of Destruction
Monumental agreements have recently been reached on the future of British Columbiaâs Great Bear Rainforest.
A massive network of new areas protected from logging, totalling over two million hectares, financing for commu-
nities to build a sustainable local economy, and an innovative new system of logging have been committed to by
the government of British Columbia, First Nations, the forest industry and environmental organizations.
Greenpeace is now working to see these agreements on paper become a reality in the rainforest. The logging
industry must implement a new system of ecosystem-based management by March 2009. Otherwise, iconic
species such as the white spirit bear and western red cedar will not be protected. Progress on these agreements
can be tracked online at www.greatbearwatch.ca.
The Great Bear Rainforest agreements could not have been reached without corporate customers of logging
companies taking a strong leadership role in urging logging companies and government to do more to protect
this unique ancient forest.
Over the past decade, investors, shareholders and pulp, paper and lumber customers made their desire for sus-
tainable forest practices, for the protection of the ecology of this great forest, and for the certainty of a non-boy-
cotted supply very clear to the British Columbia government and logging companies. They did so partly by com-
municating directly to companies, ending supply contracts, and divestingâand partly by directly and publicly
advocating for change in the forest.
The opportunity to be that same catalyst for positive change in Canadaâs magnificent Boreal Forest presents
itself to all the customers of Abitibi-Consolidated, Kruger, Bowater and SFK Pulp, and to all citizens.
Canadaâs Great Bear Rainforestâ
Forest
Product Customers and
Investors Build a Global Model
of Success
Consuming Canada's Boreal Forest:
The chain of destruction from logging companies to consumers
Greenpeace
47
To end the chain of forest destruction, logging companies must:
⢠Cease logging in all intact forest areas, caribou habitat, and mapped endangered forests
immediately, work with governments, nongovernmental organizations and First Nations to
formally protect these areas;
⢠Shift to Forest Stewardship Council (FSC) certification across all tenures to ensure
environmentally and socially responsible management of these forested areas, and
ensure all products are FSC-certified;
⢠Commit publicly to not pursue licensing and new logging activities in currently
unallocated areas of the Boreal Forest; and
⢠Refrain from logging without the prior and informed consent of First Nations
whose territories are affected.
Corporate customers must:
⢠End purchase of pulp, paper and lumber from the destructive logging and forest products
companies listed in this report unless these companies agree to fundamentally change
where and how they are logging;
⢠Introduce procurement policies that are friendly to ancient forests and that maximise
recycled fibre with any virgin fibre coming from FSC-certified forests;
⢠Reduce consumption of paper, pulp and lumber;
⢠Work with suppliers to develop FSC-certified logging operations and to direct purchases
towards recycled, non-wood and FSC-certified pulp, paper and lumber; and
⢠Lobby government for permanent solutionsâan end to logging in intact forest areas,
the establishment of new protected areas, and legislation that requires genuine
sustainable forestry.
Individual citizens should:
⢠Buy only products that are recycled or FSC-certified;
⢠Refuse to buy from companies who use or sell products made from
the destruction of the Boreal Forest;
⢠Ask their current stores and suppliers to end the sale of these products;
⢠Write to the companies listed in this report and demand that they modify
their operations to be environmentally sustainable and socially just; and
⢠Take further action by joining conservation groups such as Greenpeace
that work to protect the Boreal Forest.
The Role of Government
Governments, particularly provincial governments in Canada, play an important role in the future
of the Boreal Forest. In Canada, provincial governments bear most of the responsibility for forest
management and protection. Because most of the Boreal Forest is public land and government
agencies ultimately have the responsibility to ensure the long-term sustainability of our forests,
it is critical that they become more accountable and proactive in ensuring the long-term protec-
tion of the Boreal Forest. These governments have the ability to institute large-scale logging
moratoria in intact forest areas and caribou habitat and to coordinate and lead multi-stakeholder
processes to create new protected areas. They also can strengthen laws to support sustainable
forestry and require logging companies to become FSC-certified. As well, provincial govern-
ments have a crucial role to play in settling outstanding land claims and resource-sharing
agreements with aboriginal and First Nations communities.
Recycled and Reclaimed Forest Products
Buying forest products made with recycled materials helps relieve pressure on ancient
woodlands like the Boreal Forest. Despite the large increase in demand for recycled prod-
ucts, fibres from virgin forests continue to make up approximately two-thirds of the pulp that
goes into papers made at North American paper mills.
1
Paper produced from recycled fibre
uses less water and energy than virgin-fibre paper. Importantly, paper from recycled fibre
causes less greenhouse gas emissions than virgin-fibre paper. High-quality recycled fibre is
widely available for books, newspapers, copy and specialty papers, catalogues and magazines.
It is also increasingly possible to recycle or reclaim building materials. Building construction
constitutes 40 per cent of the timber used in the United States each year and modern
wooden buildings not only use large amounts of timber but are often less energy-efficient
and more expensive to build. Alternatives in the building sector include increasingly popular
earth-based and agricultural fibre materials, and a growing number of engineered products
made from organic materials and recycled materials.
Wood entering landfills can also be recuperated and a growing number of mills are now being
built to capture this wood stream and recycle it into medium-density fibre panel boards.
Consuming Canada's Boreal Forest:
The chain of destruction from logging companies to consumers
Greenpeace
50
Appendix A:
Alternatives to
Ancient Forest
Products
⢠Reduces demand on forests
⢠Uses less total energy
⢠Produces fewer toxic releases
⢠Saves water
⢠Reduces waste that otherwise must
be landfilled or incinerated
⢠Has a fibre efficiency rate of more than 70 per cent,
compared to 23â45 per cent for Virgin papers
Compared to virgin paper,
recycled paper:
Comparison of
100% Virgin Forest
Fibre Copy Paper to
100% Post-con-
sumer Recycled-
content Copy Paper,
Per One Ton of
Paper Use
100% Virgin
100% Post-consumer
Savings (per ton)
Wood Use
2,722 kg
0 tons
2,722 kg (saves 24 trees)
Total Energy
11.14 watt hour
6.45 watt hour
4.98 watt hour
Greenhouse Gases
2,581 kg CO2
1,625 kg CO2
956 kg CO2
Wastewater
72,210 litres
39,080 litres
33,120 litres
Solid Waste
1,033 kg
524 kg
510 kg
Source:
Environmental Paper Network,
Understanding Recycled Fibre
(June 2007).
Non-wood Pulp and Paper Products
Forty percent of the worldâs industrial wood use is for paper and other pulp products.
Yet in many regions of the globe, the majority of paper products are made from non-timber
sources such as cereal straw. Agricultural fibres such as wheat and flax straw are also used
in paper. North America has primarily a specialty and niche market production of non-wood
pulp and paper, while China produces over half of its paper using pulp from rice, hemp,
bamboo and wheat crops. Like the different tree species, each kind of crop has a different
fibre length and produces different paper qualities
While many forest-certification schemes exist, only the Forest Stewardship Council (FSC)
is rigorous enough to have the support of many environmental organizations such as
Greenpeace, the World Wildlife Fund and the Natural Resources Defense Council.
The FSC differs in many fundamental ways from industry-led certification schemes such
as the Sustainable Forestry Initiative (SFI) and the Canadian Standards Association (CSA):
In the development of the National Boreal Standard, the Forest Stewardship Council
Canada integrated a truly balanced collection of perspectives, including those of the
World Wildlife Fund Canada, Greenpeace, the Forest Products Association of Canada
(PFAC), the National Aboriginal Forestry Association (NAFA) and faculty from the univer-
sities of New Brunswick and Lakehead;
1
by contrast, neither the SFI nor the CSA
included major environmental groups or Aboriginal communities in the development of
its standards. In fact, the Sierra Club of Canada and NAFA withdrew from the CSA
development process, citing insufficient standards.
2
The FSC holds certified organizations to detailed nationally and regionally developed
requirements that dictate on-the-ground, specific courses of action; SFI- and CSA-cer-
tified companies are instead given suggested or procedural recommendations to follow,
and left to form their own specific objectives.
With certified forest in over 80 countries, FSC is the only truly international standard
of certification. Its logo allows international customers to identify products derived from
well-managed forests.
Consuming Canada's Boreal Forest:
The chain of destruction from logging companies to consumers
Greenpeace
52
Appendix B:
Certification
â
â
â
Consuming Canada's Boreal Forest:
The chain of destruction from logging companies to consumers
Greenpeace
53
Comparison of the
Forest Stewardship
Council (FSC), the
the Sustainable
Forest Initiative (SFI)
and the Canadian
Standards
Association (CSA)
FSC
SFI
CSA
Yes
No
No
Yes
No
No
Yes
No
No
Yes
No
No
Yes
No
No
Yes
No
No
Yes
No
No
No
Yes
Yes
Yes
No
No
Fully independent and not overly
influenced by timber industry
Strong forest and environment
protection standards
Product content monitoring (chain of custody)
consistently required.
Consistent link between product
labels/claims and certified forests.
Strong certification and
accreditation process.
Transparency and public participation
consistently required
Certifies some of the most environmentally
destructive timber companies in North America.
Respects the significance of Aboriginal
or treaty rights within forest management
Strong community
protection standards
Source:
Adapted from www.dontbuysfi.com
Procurement policies are increasingly incorporating language around ethical and sustainable
standards that guide the purchasing decisions pertaining to certain products. More and
more companies are formulating procurement policies that reflect a desire to use products
that are more forest-friendly and to outline their commitment to recycled fibre, FSC-certified
fibre and fibre from a non-forest source.
The result of a number of companies taking leadership roles in forest protection and imple-
menting procurement policies to reflect this is a surge in demand for recycled and FSC-cer-
tified fibre.
1
This is good news for Boreal Forest protection but to truly protect our forests,
demand needs to continue to grow.
Sample of Forest Leaders on Procurement Policies
Limited Brands, parent company of Victoriaâs Secret, has promised to give preference to
products endorsed by the FSC certification program and to shift its catalogues to ten per
cent post-consumer recycled fibre or FSC-certified fibre over 2007 and 2008.
In 2006, Random House Group UK pledged a commitment to utilize papers obtained from
well-managed and certified forests. For titles printed elsewhere in the world, Random House
ensures that printers provide detailed accounts of the chain of custody for all papers.
Harper Collins UK has committed to using post-consumer recycled fibre wherever possible,
and gives preference to FSC-certified virgin fibres when necessary.
In 2004, Dell announced a long-term goal of ensuring all its forest suppliers be certified to
FSC standards.
As of the beginning of the 2006 school year, the Montreal School Board had pledged to use
only paper products containing a minimum of 30 per cent post-consumer recycled content.
As of autumn 2007, Raincoast Books, publisher of the Harry Potter novels in Canada, plans
to complete transition to 100 per cent post-consumer content papers for most of its publi-
cations. The publisher has promised to demand chain-of-custody for any remaining non-
recycled paper content.
Consuming Canada's Boreal Forest:
The chain of destruction from logging companies to consumers
Greenpeace
54
Appendix C:
Procurement
Policies
Forty per cent of the UK book industry has now introduced forest-friendly procurement
policies, including Random House, Harper Collins, Penguin, Bloomsbury and Egmont Press.
Such policies mean they are committed to maximizing recycled fibre and ensuring their
virgin fibre comes from FSC-certified sources.
In 2006, Hydro Quebec pledged to ensure that the 650 yearly tonnes of paper it purchases
be chlorine-free, FSC-certified and 100 per cent recycled. Hydro Quebec planned to enact
this policy in all of its facilities as of 2007.
In 2004, Cascades Tissue Group promised to ensure that, within three years, 90 per cent
of its purchased virgin fibres would be FSC-certified.
The 2007 Mountain Equipment Coop (MEC) spring catalogue will have most of its pages
printed on 40 per cent post-consumer recycled content paper. MEC also continues to
actively advocate the adoption of proper logging practices to its suppliers.
In 2005, JP Morgan Chase adopted a rigorous environmental policy, in which it commits to
protect high conservation values in forests, and states its preference to invest in FSC-certi-
fied forestry projects.
The
University of Toronto Magazine
currently prints on a paper containing 85 per cent post-
consumer waste and 15 per cent pre-consumer waste. This achievement makes the maga-
zine the largest Canadian magazine with an endangered forest policy to print on 100 per
cent forest-friendly paper.
NOW
magazine is dedicated to printing its weekly paper on 100 per cent recycled paper.
Whenever this is not possible,
NOW
has pledged to print on the most ancient forestâfriendly
paper available, as certified by the FSC.
Consuming Canada's Boreal Forest:
The chain of destruction from logging companies to consumers
Greenpeace
55
[Company name] and its diverse parts and affiliated divisions pledge to protect ancient
forests and to enact a policy of responsible use of pulp/wood products. Ancient forests are
the planetâs original forests and less than 10 per cent of these remain intact. These forest
are the home and tradional territory of hundreds First Nations. These forests sustain a multi-
tude of wildlife species, including threatened and endangered species such as woodland
caribou. As well, these forests play an important role in combatting climate change and pro-
viding freshwater. We are particularly concerned about the future of Canadaâs Boreal Forest.
For these reasons, our company pledges to support the protection of intact forests by
developing and following this purchasing policy for environmentally friendly pulp and paper
products [or lumber and wood products]: [product names].
The use of pulp/wood is essential for operations of our company. As we use large
amounts of pulp/wood, our purchasing choices have considerable environmental significance.
Our organization commits to using products made without the use of pulp/wood
acquired from intact forest areas as well as areas of habitat of threatened and
endangered species such as woodland caribou and areas that are logged without
the consent of local First Nations.
We will inform our suppliers of our purchasing preferences and we will work with our suppliers
to enforce and fully implement our purchasing policy. Finally, as of [date], the following
aspects of this purchasing policy will be officially enacted in all the offices of [company
name], as well as in all its diverse parts and affiliated divisions: [division names].
Increased use of recycled fibre
We give preference to the use of pulp made from recycled fibre where such a fibre is suitable
to maintain or enhance the quality, strength, and brightness of our paper products. Recycled
fibre is an environmentally friendly choice because it encourages the reuse of waste materials
and its production processes are more energy efficient. Recycled fibre cuts down on the use
of water resources and contributes less to the emission of greenhouse gases.
Increased use of fibres certified by the FSC
In the case where the use of recycled fibre is not possible or appropriate, we give prefer-
ence to virgin tree fibre certified by the Forest Stewardship Council (FSC). FSC certification
assures us that wood used in production of our products has been acquired from forests
that are managed responsibly and according to strict environmental and social standards.
Our goal is to have 25 per cent of our virgin tree fibre needs met with FSC-certified wood by
the end of 2008. By 2010, we aim to have 50 per cent of our virgin-fibre wood FSC-certi-
fied. By 2012, we aim to have 100 per cent of our virgin-fibre wood FSC-certified.
Consuming Canada's Boreal Forest:
The chain of destruction from logging companies to consumers
Greenpeace
56
Appendix D:
Sample Purchasing
Policy for
Environmentally
Friendly Paper or
Wood Products
Eliminating pulp and chips [wood] from logging companies harvesting in intact
forests areas or habitats of threatened and endangered species
We will work with our suppliers to eliminate wood from logging companies that are logging
without their consent of local First Nations, in intact forests areas or in the habitats of
threatened and endangered species such as woodland caribou. If a current supplier does
not officially end logging or purchase of chips originating from these areas we will end our
purchases of pulp from this supplier immediately.
Reduction of consumption
We will reduce our internal consumption of paper products by enacting internal procedures
encouraging conservation, as well as heightened efficiency. We pledge to reduce our com-
panyâs consumption of paper products by [x] per cent before [date]. We will seek to use
paper products internally that are made from recycled fibres, FSC-certified virgin fibres,
1and non-wood fibres.
Supplier transparency
Should our suppliers refuse to work with us by ending all logging or purchases of wood
originating in intact forests, and other controversial areas, we pledge to end all purchases
from them and to seek out new suppliers. Any newly acquired suppliers will be equally
expected to comply with our policies and this will be stated clearly in our contracts
with them.
Annual independent audit of environmental progress
We will commission an independent audit of our progress in meeting the steps outlined
in this policy and will share this progress with interested non-governmental organizations
such as Greenpeace.
Demonstrating leadership by advocating for forest conservation
Our company or organization, its diverse parts and affiliated societies recognize the necessi-
ty of protecting the worldâs remaining intact forests. We will present and promote this policy
to other companies and organizations, and encourage them to adopt policies and strategies
equivalent to this one. By cooperating to conserve the worldâs remaining intact forests, com-
panies, individuals and society are working in service of the well-being of future generations.
As a first step in implementing this policy we will immediately suspend purchases from
[supplier name], who is logging in intact forest areas, disputed First Nations territory and
caribou habitat in the Boreal Forest of Canada.
Consuming Canada's Boreal Forest:
The chain of destruction from logging companies to consumers
Greenpeace
57
Introduction
06
1
http://www.whrc.org/borealnamerica/index.htm.
2
Peter Lee, âBoreal Canada: State of the Ecosystem,
State of Industry, Emerging Issues and Projections.â
Report to the National Roundtable on the Environment
and the Economy (Edmonton: Global Forest Watch
Canada, 2004), p. 7, http://www.nrtee-trnee.ca.
3
Though logging is still the largest cause of destruction,
significant damage is also caused by mining, oil and
gas development and hydro-electric development.
4
Peter Lee. Recent Anthropogenic Changes within the
Boreal Forests of Ontario and Their Potential Impacts
on Woodland Caribou. (Edmonton: Global Forest
Watch, 2007).
5
Peter Lee. Recent Anthropogenic Changes within the
Northern Boreal, Southern Taiga and Hudson Plains
Ecozones of Quebec. (Edmonton: Global Forest
Watch 2006).
6
SFK Pulp, at: www.sfk.ca/EN/Mill_Saint
Felicien/Overview.php?menu=DivisionSaintFelicien&
menuitem=oMenuItem, July 9, 2007.
7
Peter Lee, Dmitry Lars Laestadius, Ruth Nogueron,
and Wynet Smith, Canadaâs Large Intact Forest
Landscapes (Edmonton: Global Forest Watch
Canada, 2003).
State of the Worldâs
Ancient Forests
09
1
Greenpeace, Roadmap to Recovery: The Worldâs Last
Intact Forest Landscapes (Greenpeace, 2006), p. 9,
http://www.intactforests.org/publications/
publications.htm.
2
All the maps in this report, unless noted, highlight
intact forest areas that are in blocks 50,000 hectares
or larger in size.
3
Greenpeace, Roadmap to Recovery: The Worldâs Last
Intact Forest Landscapes (Greenpeace, 2006), p. 10,
http://www.intactforests.org/publications/
publications.htm.
4
Peter Lee, Dmitry Lars Laestadius, Ruth Nogueron,
and Wynet Smith, Canadaâs Large Intact Forest
Landscapes (Edmonton: Global Forest Watch
Canada, 2003).
5
Greenpeace, Roadmap to Recovery: The Worldâs
Last Intact Forest Landscapes (Greenpeace, 2006),
http://www.intactforests.org/publications/
publications.htm.
6
Ibid.
7
Ibid.
8
In this report, the conversion rate used is:
US$ 1.00 = CDN$1.10.
9
Food and Agriculture Organization of the
United Nations, State of the Worldâs
Forests 2007, p. 90,
http://www.fao.org/forestry/site/sofo/en/.
10
Food and Agriculture Organization of the United
Nations, âExtent of forest resources,â in Global Forest
Resources Assessment 2005, Main Report. Progress
towards Sustainable Forest Management, (Rome:
Food and Agriculture Organization of the United
Nations), p. 23â28.
11
The Forest Stewardship Council is the only certification
system accepted by the environmental community.
For more information see section âCertificationâ,
and the FSC website, at: www.fsc.org
Canadaâs Boreal Forest: One of the
Worldâs Largest Ancient Forests
13
1
Peter Lee, Dmitry Akesenov, Lars Laestadius, Ruth
NoguerĂłn, and Wynet Smith, Canadaâs Large Intact
Forest Landscapes (Edmonton: Global Forest Watch
Canada, 2003), pp. 40â41.
2
For the purposes of this report, âBoreal Forestâ
appears capitalized when it refers to the boreal
forest of Canada.
3
Natural Resources Canada, State of Canadaâs
Forests 2004â2005 (Ottawa: Natural Resources
Canada, 2006), p. 40.
4
The Metis are one of the three government recognized
aboriginal peoples in Canada.
5
P.J. Burton, C. Messier, G.F. Weetman,
E.E. Prepas, W.L. Adamowicz, and R. Tittler, âThe
Current State of Boreal Forestry and the Driver for
Change,â in Philip J. Burton, Christian Messier,
Daniel W. Smith, Wiktor L. Adamowicz, eds.,
Towards Sustainable Management of the Boreal
Forest (Ottawa: National Research Press, 2003), p. 2.
Boreal Forest and
Climate Change
16
1
W.A. Kurz, S.J. Beukema, and M.J. Apps, âCarbon
Implications of the Transition from Natural to Managed
Disturbance Regimes in Forest Landscapes,âMitigation
and Adaptation Strategies for Global Change 2, no. 4
(1997): 405â421.
2
Canadian Boreal Initiative, Boreal in the Balance:
Securing the Future of Canadaâs Boreal Region.
A Status Report (Ottawa: Canadian Boreal
Initiative, 2005).
3
R. K. Dixon, A. M. Solomon, S. Brown, R. A. Houghton,
M. C. Trexier and J. Wisniewski, âCarbon Pools and
Flux of Global Forest Ecosystems,â Science 263,
no. 5144 (14 January 1994): 185â190,
http://www.sciencemag.org/cgi/content/
abstract/263/5144/185.
4
J.J. Carrasco, J.C. Neff, and J.W. Harden, âModeling
Physical and Biogeochemical Controls over Carbon
Accumulation in a Boreal Forest Soil,â Journal of
Geophysical Research-Biogeosciences 111 (2006).
5
M. Peltoniemi, R. Makipaa, J. Liski, and P.Tamminen,
âChanges in Soil Carbon with Stand AgeâAn
Evaluation of a Modelling Method with Empirical Data,â
in Global Change Biology 10 (2004): 2078â2091.
6
Intergovernmental Panel on Climate Change. Climate
Change 2007: The Physical Science Basis. Summary
for Policymakers (Cambridge University Press,
2007, in press).
7
B.D. Amiro, A.G. Barr, T.A. Black, H. Iwashita, N. Kljun,
J.H. McCaughey, K. Morgenstern, S. Murayama, Z.
Nesic, A.L. Orchansky, and N. Saigusa, âCarbon,
Energy and Water Fluxes at Mature and Disturbed
Forest Sites, Saskatchewan, Canada,â Agricultural and
Forest Meteorology 136 (2006), pp. 237â251.
8
C. Wirth, C.I. Czimczik, and E.D. Schulze, âBeyond
Annual Budgets: Carbon Flux at Different Temporal
Scales in Fire-prone Siberian Scots Pine Forests,â
Tellus 54B (2002): 611â630.
9
M.E. Harmon, W.K. Ferrell, and J.F. Franklin, âEffects
on Carbon Storage of Conversion of Old-Growth
Forests to Young Forests,â Science 247 (1990),
pp. 699â702.
10
R.B. Stewart, E. Wheaton, and D.L. Spittlehouse,
âClimate Change: Implications for the Boreal Forest,â
in A.H. Legge and L.L. Jones, eds., Emerging Air
Issues for the 21st Century: The Need for
Multidisciplinary Management. Proceedings of a
Specialty Conference, Sep. 22â24, 1997, Calgary, AB
(Pittsburg, PA: Air and Waste Management Assoc.,
1998), pp. 86â101.
11
E.H. Hogg, James P. Brandt, and B. Kochtubajda,
âGrowth and Dieback of Aspen Forests in Northwestern
Alberta, Canada, in Relation to Climate and Insects,â
Canadian Journal of Forest Research, 32 (2002): 823.
12
J. Kerr and L. Packer, âThe Impact of Climate Change
on Mammal Diversity in Canada,â Environmental
Monitoring and Assessment 49 (1998), pp. 263â270.
13
Nicholas Stern, The Economics of Climate Change:
The Stern Review (Cambridge: Cambridge University
Consuming Canada's Boreal Forest:
The chain of destruction from logging companies to consumers
Greenpeace
58
End Notes
Press, 2007),
www.hmtreasury.gov.uk/independent_reviews/
stern_review_economics_climate_change/
sternreview_index.cfm.
14
Ibid.
Cutting Down the
Boreal Forest
19
1
Natural Resources Canada, âForest Industry
Competitivenessâ (Fol-6), in The State of Canadaâs
Forests 2005â2006 (Ottawa:
Natural Resources Canada, Canadian Forest
Services, 2006),
pp. 19â24.
2
Forest Products Association of Canada, July 2007,
www.fpac.ca/en/industry/economic_impact/trade.php.
3
This is for all Canadian forest products, not just Boreal,
as data isnât available based on forest eco-type.
4
www.speciesatrisk.gc.ca/search/speciesDetails_e.cfm?
SpeciesID=636
5
Andrea S. Laliberte and William J. Ripple, âRange
Contractions of North American Carnivores and
Ungulates, BioScience 54(2): 123â138.
6
Ibid.
7
Ibid.
8
Ibid.
9
Ibid.
10
Committee on the Status of Endangered Wildlife in
Canada, COSEWIC Status Definitions,
www.cosewic.gc.ca.
11
L.S. Vors, J.A. Schaefer, B.A. Pond, A.R. Rodgers,
and B.R. Patterson, âWoodland caribou extirpation and
anthropogenic landscape disturbance in Ontario,â The
Journal of Wildlife Management 7: 4.
Decreasing Forest-
sector Employment
22
1
Hugo Asselin, âEmplois en Dents de Scie.â
Report for Greenpeace (2007), in press.
First Nations:
Left Out of Forest Management
25
1
Senate Subcommittee on the Boreal Forest,
www.borealcanada.ca/reports/
boreal_at_risk/page7_e.cfm.
2
Canadian Press, âCanada Blocking UN Aboriginal
Declaration Says Amnestyâ (June 6, 2007).
The Provinces of Ontario and Quebec:
The Heart of Boreal Destruction
26
1
Natural Resources Canada, âForest Industry
Competitivenessâ (Fol-6), in The State of Canadaâs Forests
2005â2006 (Ottawa: Natural Resources Canada, Canadian
Forest Services, 2006),
pp. 19â21.
2
Ibid., p.22.
3
Peter Lee. Recent Anthropogenic Changes within the
Northern Boreal, Southern Taiga and Hudson Plains
Ecozones of Quebec. (Edmonton: Global Forest
Watch 2006).
4
Peter Lee, Dmitry Lars Laestadius, Ruth Nogueron, and
Wynet Smith, Canadaâs Large Intact Forest Landscapes
(Edmonton: Global Forest Watch Canada, 2003).
5
Commission for Environmental Cooperation, âFactual
Record, Ontario Logging Submission, (SEM-02-0111) &
Ontario Logging II Submission (SEM-04-006),â June
2006, http://www.cec.org/news/details/index.cfm?
ID=2746&varlan=english.
6
Commission for the Study of Public Forest Management
in Quebec, www.commissionforet.qc.ca/rapportfinal/
Report_Summary.pdf.
The Logging and Pulp Companies
30
1
This number includes Abitibiâs holdings
across the entire country of Canada.
2
http://www.freegrassy.org
3
CPAWS Wildlands League.
Out of Balance:
A revealing look at how public forests are
managed in the Whiskey Jack Forest.
2005.
4
Canadian Standards Association. See
Appendix B for more details.
5
See Appendix B for more information
on SFI certification.
6
Very little information is known about the
performance of Krugerâs different business
segments and its main export markets.
Since Kruger is a private company it does
not need to publicly list such information.
7
Kruger, âThis Is Kruger,â
http://kruger.com/English/publications/
MapBrochure_A.pdf.
The Corporate Customers
38
1
Loweâs, â2006 Annual Report,â p. 12,
http://lowes.com/lowes2/AboutLowes/
annual_report_07/016.htm.
2
Menards is a private company and not required to
release sales figures.
3
Latest available information
4
Rona, at: http://www.rona.ca/content/
2006-annual-report_annual-reports-other-
documents_investor-relationsÂĄ
Appendix A: Alternatives to Ancient Forest Products
50
1
Environmental Paper Network, âUnderstanding
Recycled Fiber,â fact sheet, June 2007,
http://www.environmentalpaper.org/.
Appendix B: Certification
52
1
Forest Stewardship Council Canada,
National
Boreal Standard
, pp. 2 â13,
http://www.fsccanada.org/SiteCM/U/D/
39146450F65AB88C.pdf.
2
Sierra Club of Canada, and National
Aboriginal Forestry Association, âAppeal
Canadian Standards Association
Forestry Certifications,â
http://www.sierraclub.ca/national/programs/
biodiversity/forests/csa-appeal/backgrounder.pdf.
Appendix C: Procurement Policies
54
1
Markets Initiative.
Environmental Leadership
in the Paper Supply Chain.
(Montreal: 2007)
Photo Credits
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Consuming Canada's Boreal Forest:
The chain of destruction from logging companies to consumers
Greenpeace
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