search engine optimization
Definition
The process of choosing targeted keyword phrases related to a site, and ensuring that the site places well when those keyword phrases are part of a Web search.
Information
There is much confusion about search engine optimization (SEO) and its relation to search engine spamming. Generally, legitimate search engine
optimization adds to the user experience, while search engine spamming
takes away from the user experience, although there is much gray area
between the clear-cut examples on either side.
Optimization involves making pages readable to search engines and emphasizing key topics related to your content. Basic optimization may
involve nothing more than ensuring that a site does not unnecessarily become
part of the invisible Web (the portion of the Web not accessible
through Web search engines). Advanced optimization may include significant research into every
element of page design, site structure, and off-the-page criteria.
Before pages can be optimized, research must be done to determine which
keywords to target. This involves finding relevant keywords, determining
their popularity, assessing the amount of competition, and deciding which keywords can
be best supported with quality content.
Pricing Models Include:
one-time flat fee
monthly fixed fee
pay-per-click
pay-per-ranking
revenue sharing
Ads
2011 Search Marketing Benchmark Report - SEO Edition
2,194 B2B and B2C marketers surveyed
Chapter 1: Organic Benchmarks
Chapter 2: SEO Resources
Chapter 3: Mobile, Real-Time, Video
Chapter 4: State of the Search Market
Chapter 5: Agency SEO Benchmarks
169 charts & tables
Synonyms
search engine positioning
Related Terms
keyword research, link popularity, meta tags, pay per click search engine, search engine, search engine spam, search engine submission, top 10
Sites
Search Engine Watch
Articles
The Viability of Search Engine Traffic: Proof in Numbers
ClickZ (February 14, 2001)
Outsourcing Versus Staying In-house
ClickZ (February 7, 2001)
Search Results: More Valuable Than Ad Placements?
ClickZ (November 22, 2000)
Search Engine Optimization Firm Sold For $95 Million
Search Engine Watch (September 4, 2000)
What to Look for in a Search Engine Optimization Specialist
ClickZ (April 4, 2000)
Search Engine Targeting
ClickZ (February 15, 2000)
Search Engine Tips For The Millennium
ClickZ (December 21, 1999) |
