Unlike Surface 1.0, Surface 2.0 comes to life in the new 40 inch Samsung SUR40 that can be used as a table, on the wall, or embedded in other fixtures or furniture.

How is Surface used? Well, predominantly commercially, mainly in hospitality, retail, healthcare, professional services, and the public sector, to give customers immersive and collaborative ways to engage with photos, videos, documents, maps, custom applications, and more.

Microsoft Surface can also be found in schools and colleges as it makes learning more fun. It breathes new life into the education process with rich visualisations that encourage teamwork and enhance learning.

In retail, Microsoft Surface makes shopping more immersive by connecting customers with more options, recommendations, product and service comparisons, and personalised service.

Hospitality wise, Microsoft Surface helps makes brand experiences more memorable, allowing customers in restaurants, hotels and other venues to connect with each other through games, interactive services and pastimes.