Lux

Lux provides prestige-inspired beauty products made accessible to all which indulge the senses to make your skin and hair smell, look and feel more alluring and attractive, and inspire you to revel in the pleasure of expressing your beauty.

A starring role

Since its launch in 1924, Lux has had a glittering connection to some of the most beautiful and best-known stars in history. Through the years, actresses including Elizabeth Taylor, Marilyn Monroe, Brigitte Bardot and more recently Sarah Jessica Parker, Catherine Zeta Jones and Jennifer Lopez have endorsed the brand.

In Asia, where Lux is one of the continent’s leading beauty brand names, a selection of stunning Bollywood actresses have endorsed Lux products, with Aishwarya Rai one of the best-known brand ambassadors.

Embracing beauty & femininity in the 21st century

While Lux started as a soap, the range now includes shower gels, bath creams and a range of hair care products such as shampoos, conditioners and treatments.

Feminine, decadent, but always accessible, Lux provides women with a collection of sophisticated skin and hair care products developed to meet their needs and delight their senses.

Key facts

Lux is the world’s best selling soap bar
Lux has been advertised by stars including Marilyn Monroe, Brigitte Bardot and Catherine Zeta Jones
The Lux brand includes soaps, shower gels, body lotions and a hair care range with shampoos, conditioners and styling products
Lux is sold in more than 100 countries, and is the market leading soap brand in Brazil, Thailand, Arabia, India and Bangladesh
Lux hair care is the market leader in Japan
The fragrances of Lux products are influenced by fashion – and always have been